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Visual metaphor of sadness in poetry comics: a socio-cognitive perspective [PDF]
Frontiers in Psychology, 2023 Earlier literature on conceptual metaphor studies has extensively examined verbal metaphors of sadness in different text types and with cultural variations. However, there has been by far limited research on the visual metaphor of sadness.
Suijun Wen, Zenan Zhong, Shukun Chen
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Metaphor and multisensoriality drive appreciation in print advertising: an experimental study of visual and linguistic synaesthetic metaphors [PDF]
Language and CognitionThe use of metaphors, whether linguistic or visual, has been shown to enhance advertisement effectiveness, and sensory marketing research highlights the positive effects of appealing to consumers’ sensory perception. Synaesthetic metaphors, which involve
Marianna Bolognesi +3 more
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, 2020 A visual metaphor is a type of metaphor the component elements of which (generally designated topic and vehicle, or target and source) are rendered in visual terms. No unified theory of visual metaphors exists, both because scholars from various disciplines (art historians, philosophers, semiologists, linguists, psychologists, cognitive scientists, etc.
Contini, Annamaria
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Philosophical and Cognitive Aspects of Visual Metaphor in Political Discourse [PDF]
RUDN Journal of PhilosophyThe postmodern doctrine of the 21st century, as well as the development of technology have changed the structure and form of the text which has increasingly acquired features of polymodality.
Ekaterina L. Kabakhidze
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SAGE Open, 2022 Metaphors in public service advertisements, or PSAs, have played an important role in promoting the knowledge of COVID-19 and China’s anti-epidemic activities.
Debing Feng, Xiangxiang Wu
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Interface and Visualization Metaphors [PDF]
, 2007 The paper is devoted to problems of computer metaphors, such as Interface metaphor and Visualization metaphor. Interface metaphor is considered as the basic idea of likening between interactive objects and model objects of the application domain. A visualization metaphor is defined as a map establishing the correspondence between concepts and objects ...
Averbukh, V. +4 more
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Metaphorisches Denken im Bild statt visual metaphor : zum Nutzen kognitiver Metaphertheorie für die kunsthistorische Praxis [PDF]
, 2020 Disziplinen überspannend lassen sich zahlreiche Zugänge greifen, visual metaphor als formale Konstellation zu definieren. Demgegenüber stecken historische Kunstbilder voller Metaphorik, die sich nicht auf wenige Zeichenoperationen reduzieren lässt.
Rimmele, Marius
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Visual and multimodal interaction of metaphor and metonymy [PDF]
, 2020 Conceptual Metaphor Theory’s central idea that metaphor is a figure of thought rather than a figure of language has led to the examination of non-verbal and multimodal manifestations of metaphor.
Forceville, C. +3 more
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General image understanding in visual metaphor identification
Odisea, 2018 Research on visual metaphor has rapidly developed in the wake of verbal metaphor research, focusing on the development of taxonomies for visual metaphors and the analysis of the use of visual metaphor in specialized genres.
Isabel Negro, Ester Šorm, Gerard Steen
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MULTIMODAL METAPHOR IN ADVERTISEMENT [PDF]
, 2018 Metaphor based on the cognitive linguistic view can be defined as a tool which allows us to understand one conceptual domain in terms of another. What usually happens is that we use a physical. What we need to comprehend, is the target domain.
Nahdyah Sari Daulay +5 more
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