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Research trends in multimodal metaphor: a bibliometric analysis [PDF]
Frontiers in Psychology, 2023 The concept of multimodal metaphor has generated a growing body of literature over the past decades. However, a systemic review of the domain seems to be lacking in relevant literature.
Zenan Zhong, Suijun Wen, Shukun Chen
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Beyond “Taiji Diagram”: how multimodal metaphor deciphers Yin Xu and Yang Xu through Traditional Chinese Medicine science communication short videos [PDF]
Frontiers in Public HealthIntroductionThis study investigates how multimodal metaphors convey two core Traditional Chinese Medicine (TCM) concepts— “Yin Xu” (Yin deficiency) and “Yang Xu” (Yang deficiency)—in short science communication videos on Douyin.
Shaoci Wang +4 more
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Multimodal Metaphors and Advertising: A Cross-Cultural Comparison of the Use of Behavioural Multimodal Metaphors [PDF]
Darnioji daugiakalbystė, 2018 The main purpose of this paper is to analyze how culture is embedded in the way viewers from different language backgrounds conceptualize and interpret the same multimodal metaphors.
Bonilla John Fredy Gil
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SAGE Open, 2022 Metaphors in public service advertisements, or PSAs, have played an important role in promoting the knowledge of COVID-19 and China’s anti-epidemic activities.
Debing Feng, Xiangxiang Wu
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USING MULTIMODAL CONCEPTUAL METAPHORS IN EFL CLASSROOM TO ENHANCE LISTENING AND SPEAKING SKILLS [PDF]
Journal of English Language Teaching and Learning, 2021 In this paper, we argue the effects of explicit multimodal metaphor training in developing speaking and listening skills in an EFL context. To examine the effects of using conceptual metaphors in English language classrooms and assess the metaphorical ...
Arsalan Golfam, Matin Nahavandi
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Visual and Multimodal Metaphor in Advertising: Cultural Perspectives
Styles of Communication, 2017 It is often claimed that a picture tells us more than a thousand words, but studying pictorial metaphors reveals how much background knowledge is needed to understand and evaluate visuals.
Charles Forceville
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Multimodal transcription as a tool of understanding visual metaphors [PDF]
E3S Web of Conferences, 2021 The articles presents an ongoing study of visual metaphors in terms of cognitive approach. Visual metaphor is viewed by the authors as a cognitive tool that structures the perception of the world.
Kryukova Natalia +2 more
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METAPHOR AND MULTIMODALITY IN MEANING-MAKING
Linguagem em Foco, 2019 When talking with people face to face, we usually complement verbal language with gestures, facial expressions and sometimes images and sounds present in the speech scene, which constitutes multimodality.
Antônio Suárez Abreu +2 more
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MultiMET: A Multimodal Dataset for Metaphor Understanding [PDF]
Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (Volume 1: Long Papers), 2021 Metaphor involves not only a linguistic phenomenon, but also a cognitive phenomenon structuring human thought, which makes understanding it challenging. As a means of cognition, metaphor is rendered by more than texts alone, and multimodal information in which vision/audio content is integrated with the text can play an important role in expressing and
Dongyu Zhang 0001 +4 more
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Memes as multimodal metaphors [PDF]
Pragmatics & Cognition, 2021 AbstractIn this article I analyse object labelling image macro internet memes as multimodal metaphors, taking the Distracted Boyfriend meme as a case study. Object labelling memes are multimodal texts in which users add labels to a stock photograph to convey messages that are often humorous or satirical in nature.
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