EMERGENCE OF CONCEPTUAL METAPHORS IN ECOLOGICAL FILMIC DISCOURSE [PDF]
Вісник університету ім. А. Нобеля. Серія Філологічні науки, 2020 Nowadays, in the context of the global ecological crisis, the task of raising ecological awareness becomes more urgent than ever. One of the effective instruments of achieving this end is documentary films, which in their turn, make use of conceptual ...
Yana V. Vermenych
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The Function of Metaphor Modality in Memes on Jordanian Facebook Pages
SAGE Open, 2023 This study aims to examine the function of metaphor modality (monomodal and multimodal) in a corpus of 250 memes collected from two Jordanian-based Facebook pages called “مطب – Bump” and “فيل زهري – Feel Zahri [pink elephant].” The 250 memes were shared ...
Tarez Hani Simon ElShami +2 more
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"So let's talk. Let's chat. Let's start a dialogue" : an analysis of the conversation metaphor employed in Clinton's and Obama's YouTube campaign clips [PDF]
, 2008 This paper examines how two American presidential candidates, Barack Obama and Hillary Clinton, make use of a video exchange is conversation metaphor on YouTube, a chann^el of communication that allows the exchange of video clips on the Internet.
Duman, Steve, Locher, Miriam A.
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Local Search and the Evolution of World Models
Topics in Cognitive Science, EarlyView., 2023 Abstract An open question regarding how people develop their models of the world is how new candidates are generated for consideration out of infinitely many possibilities. We discuss the role that evolutionary mechanisms play in this process. Specifically, we argue that when it comes to developing a global world model, innovation is necessarily ...
Neil R. Bramley +3 more
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Metaphor & Metonymy in Mobile Ads
, 2023 Multimodal metaphor and metonymy in mobile phone network and manufacturer ...
Paula Pérez-Sobrino +2 more
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A Study of the Interaction Between the Multimodal Metaphor and the Multimodal Metonymy in Chinese Antipandemic Cartoons [PDF]
, 2022 В статье рассматривается серия противопандемийных карикатур, размещенных в социальных сетях. Так же обсуждается роль мультимодальной метафоры и метонимии в китайских противопандемийных карикатурах.There emerge metaphors of different modalities, such as ...
Guan Shaoyang, Гуань Шаоян
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(Mega-) metaphor in the text-worlds of economic crisis: towards a situated view of metaphor in discourse [PDF]
, 2013 Building on Werth’s (1994) notion of ‘megametaphor’, in this thesis I examine the discourse-level conceptual effects of metaphor in five op-ed articles about the 2008 British financial crisis.
Browse, Sam
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Meaning Construction in Print Beer Ads
Miscelánea: A Journal of English and American Studies, 2018 The aim of this study is to shed some light on the way meaning is constructed in print beer ads. The present paper lies within the scope of the research into the instantiation of metaphor, metonymy and image schemas in advertising.
Isabel Negro Alousque +1 more
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Multimodal Metaphor Detection Based on Affective Embedding and Deep Transformer
IEEE AccessWe propose to detect and interpret multimodal metaphors based on affective embeddings and deep transformer representations across diverse linguistic and visual contexts. Designed for large-scale figurative language analysis, our system uncovers coherent,
Sheng Guo +2 more
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Multimodal metaphor and metonymy in political cartoons as a means of country image construction
Russian Journal of Linguistics, 2023 The interrelation of metaphors and metonymies often attracts the attention of linguists, but the combination of multimodal metaphors and metonymies, which are important components of cognition and are essential for the creation and understanding of ...
Shaoyang Guan, Yuhua Sun
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