Results 51 to 60 of about 427,071 (230)
Developments in multimodal metaphor studies: A response to Górska, Coëgnarts, Porto & Romano, and Muelas-Gil.” [PDF]
, 2019 This chapter discusses and reflects on the contributions in the “metaphor analysis in multimodal discourse” part of the current book, and sketches developments and challenges in CMMT (Conceptual Metaphor & Metonymy Theory).
Forceville, C., Navarro i Ferrando, I.
core +1 more source
, 2023 In this project we analyse the role of multimodal metaphor (a metaphorical mapping at the intersection of text and picture, Forceville 2009: p. 34) as a tool for evaluation in advertising.
Paula Pérez-Sobrino
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Existence is a Location: “The Others” in the Form of Conceptual Metaphor
CINEJ Cinema Journal, 2023 The need for a safe, stable, and suitable place of residence is fundamental for human beings. Nevertheless, having such a place, particularly in a city, remains unattainable for too many people.
Park Morgan Mok-Won
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Argument by multimodal metaphor as strategic maneuvering in video advertising
, 2017 The present study analyzes the strategic maneuvering in the Lin Dan Commercial (LDC), an anti-corruption advertisement broadcasted on China Central Television, with the help of pragma-dialectics and conceptual metaphor theory.
Xu Cihua, Zhang Chuanrui
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Business Strategy and the Environment, EarlyView.ABSTRACT This study theorises and empirically tests performative purpose alignment theory (PPAT), which conceptualises corporate purpose as a performative artefact materialised through discursive and multimodal signals. To operationalise this, we introduced the SDG–Purpose Alignment Index (SPAI), a computational construct that quantifies the thematic ...
Augustine Okeke, Ifeanyi Ugbebor
wiley +1 more source
What's a White Matter ‘Fiber’?
Clinical Anatomy, EarlyView.ABSTRACT White matter anatomy is investigated using methods that operate at markedly different spatial scales and rely on distinct biological and physical principles. Nevertheless, the term “fiber” is routinely applied to the outputs of tract‐tracing studies, diffusion MRI tractography, and postmortem fiber dissection, often as though these entities ...
Guillaume Dannhoff +3 more
wiley +1 more source
Social Media Cartooning: Visual and Multimodal Metaphors in Iraqi Newspapers Cartoons
آداب الكوفةThe current study explores the investigation of visual and multimodal metaphors by the use of metaphorical elements in cartoons that focus on social media networking. Thirty-two cartoons, by well-known cartoonists, are gathered from the Iraqi newspapers.
Hayder Tuma Jassim Alsaedi
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A Multimodal Discourse Analysis of Figurative Tropes in Political Cartoons on Russia-Ukraine War [PDF]
Maǧallaẗ Kulliyyaẗ Al-Adāb wa Al-ʿulūm Al-Insāniyyaẗ - Ǧāmiʿaẗ Qanāẗ Al-SiwaīsThis research is a multimodal analysis of four figurative tropes (metaphor, metonym, synecdoche, and irony) in political cartoons concerned with the Russia-Ukraine war 2022.
Nora Nabil Hassan
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Seizure forecasting: The long and winding road to clinical translation
Epilepsia, EarlyView.Abstract Seizure forecasting has progressed from theoretical aspiration to a rapidly advancing research domain, yet clinical translation remains limited. Over the past decades, advances in algorithm development, chronic electroencephalography (EEG), wearable sensors, and the characterization of seizure cycles have demonstrated that seizure risk is not ...
Philippa J. Karoly +7 more
wiley +1 more source
From Monomodal to Multimodal Metaphors in the Portuguese sports newspaper A Bola
Revista Brasileira de Linguística AplicadaFollowing our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors,
Maria Clotilde Almeida, Bibiana de Sousa
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