Multimodal metaphor and metony in advertising:a corpus-based account [PDF]
This paper offers the first large-scale study of a multimodal corpus of 210 advertisements. First, the reader is presented with a description of the corpus in terms of the distribution of conceptual operations (for the purposes of this work, metaphor and
Pérez-Sobrino, Paula
core +1 more source
ABSTRACT The research‐practice gap (the gap) in HRD remains a significant challenge, hindering the application of academic research to practice and the integration of workplace challenges into research efforts. It is critical for HRD research to address the gap to develop evidence‐based solutions for learning and organizational performance. The purpose
Kelly Moore, Yonjoo Cho
wiley +1 more source
This study explored resilience in Black and South Asian Muslim children aged 7–12 in East London, an underrepresented group affected by deprivation and discrimination. Using body mapping, children depicted resilience as personal strength and described the importance of support systems.
Aisling Murray +6 more
wiley +1 more source
And the word was made flesh, and dwelt among us: On zombies, politcal protests and the transmodality of political metaphors [PDF]
Built around a case study of the zombie metaphor used to denigrate protesters during the popular political uprisings in Slovenia during the winter of 2012–2013, this article introduces the notion of a transmodal metaphor to capture the many roles and ...
Ilija Tomanić Trivundža
doaj
Multimodal Intercultural Information and Communication Technology - A Framework for Designing and Evaluating Multimodal Intercultural Communicators [PDF]
Även tillgänglig i Hprints: http://hprints.org/hprints-00504104The paper presents a framework, combined with a checklist for designing and evaluating multimodal, intercultural ICT, especially when embodied artificial communicators are used as front ends
Ahlsén, Elisabeth +6 more
core +1 more source
When machines learn with organizations: AI‐enabled knowledge creation and entrepreneurship
Abstract Research Summary To promote entrepreneurship and new business development, firms will increasingly rely on new forms of knowledge creation to manage environments marked by technological change and radical uncertainty. We argue that as generative artificial intelligence (Gen‐AI) becomes embedded in organizational processes, knowledge creation ...
Linhui Wu, Shaker A. Zahra, Niron Hashai
wiley +1 more source
Organizing across cognitive asymmetry in human–AI collaboration: A study of perfume creation
Abstract Research Summary As organizations increasingly adopt generative AI (GenAI), they face a strategic challenge: not only deciding which tasks AI should perform, but also how to organize the integration of human and AI efforts to produce viable solutions.
Tomoko Yokoi +3 more
wiley +1 more source
Efficiency of Multimodal Metaphors in the Presentation of Learning Information [PDF]
The comparative study described in this paper has been conducted to investigate the effect of including multimodal metaphors on the usability of e-learning interfaces. Two independent groups of users were involved to evaluate two different interfaces of an experimental e-learning platform.
Marwan Alseid, Dimitrios Rigas
openaire +2 more sources
Managing Robot Perception: How Families Present Their Faces to a Toy Robot
Playing with a robot's face detection capabilities constitutes a praxeological approach to learning about new technology. We explore how family members discover suitable formations for a Cozmo robot to scan a single face, drawing on video recordings from Swedish homes. Taking an ethnomethodology and conversation‐analysis perspective, we demonstrate how
Hannah Pelikan +2 more
wiley +1 more source
Modern metaphor research in Russia: Trends, schools and results
This article focuses on various trends and linguistic approaches to metaphor studies in Russia (2019-2023). The latter deal with different types of metaphors, process of metaphor formation and the use of metaphors in discourse.
Anatoly P. Chudinov +1 more
doaj +1 more source

