Results 61 to 70 of about 33,195 (255)

Report from the 13th International Conference on Researching and Applying Metaphor: "Metaphorical Creativity in a Multilingual World" (Hamar, Norway, 18–21 June 2020)

Acta Baltico-Slavica, 2021
Report from the 13th International Conference on Researching and Applying Metaphor: Metaphorical Creativity in a Multilingual World (Hamar, Norway, 18–21 June 2020) The RaAM 2020 conference on metaphor research was held online on 18–21 June 2020 ...
Julia Ostanina-Olszewska
doaj   +1 more source

Detecting Sarcasm in Multimodal Social Platforms

, 2016
Sarcasm is a peculiar form of sentiment expression, where the surface sentiment differs from the implied sentiment. The detection of sarcasm in social media platforms has been applied in the past mainly to textual utterances where lexical indicators ...
Bamman D., Davidov D., Frome A., Ghosh D., Gibbs R., González-Ibánez R., Kincaid J. P., Mikolov T., Riloff E., Tepperman J., Tsur O., Veale T., Verstraten P., Wang Z., You Q.   +14 more
core   +1 more source

Using body mapping to explore perceptions of resilience with 7–12‐year‐old Muslim children in East London: A qualitative study

JCPP Advances, EarlyView.
This study explored resilience in Black and South Asian Muslim children aged 7–12 in East London, an underrepresented group affected by deprivation and discrimination. Using body mapping, children depicted resilience as personal strength and described the importance of support systems.
Aisling Murray, Imogen I. Hensler, Eleanor Keiller, Faiza Durrani, Patrisiya Ali Taleb, Maria Grazia Turri, Jennifer Y. F. Lau   +6 more
wiley   +1 more source

Meaning construction in the Brexit process

Revista de Lenguas para Fines Específicos, 2020
The aim of this study to shed some light on the way meaning is constructed in different stages in the Brexit process through some covers of The Economist magazine. The present paper lies within the scope of the research into the instantiation of metaphor,
María Enriqueta Cortés de los Ríos, Tamara Hernández Aparicio   +1 more
doaj  

Migrants, Metaphors and Manipulation: a Multimodal Case Study of Trump’s Speeches on Immigration (2015-2017)

ELAD-SILDA, 2020
This article intends to analyze the use of metaphors in a corpus of Donald Trump’s speeches on immigration; its main goal is to determine how migrants were depicted in the 2016 American presidential election, and how metaphor manipulated voters ...
Bérengère Lafiandra
doaj   +1 more source

Post-place branding as nomadic experiencing [PDF]

, 2018
This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of
Rossolatos, George
core   +1 more source

Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley   +1 more source

ISML: an interface specification meta-language [PDF]

, 2003
In this paper we present an abstract metaphor model situated within a model-based user interface framework. The inclusion of metaphors in graphical user interfaces is a well established, but mostly craft-based strategy to design.
A. Hussey, B. Indurkhya, C. Pribeanu, D. Carr, D. Gentner, D. Navarre, D.A. Norman, D.C. Smith, E.G. Nilsson, F. Paterno’, G. Golovchinsky, G. Lakoff, G. Lakoff, H.R. Hartson, J. Accot, J. Eisenstein, J. Lovgren, J. Preece, J.L. Alty, K. Luyten, M. Massink, P.P. Silva da, R. Bastide, R.J.K. Jacob, S.K. Card, T. Griffiths, W. Ark, W. Kuhn   +27 more
core   +1 more source

Embodied, Enacted, and Multimodal: Exploring Science Teachers’ Metaphors in Authentic Classroom Contexts

Science Education, EarlyView.
ABSTRACT Over the past decades, science education research has extensively examined the role of metaphors in teaching and learning science. However, much of the existing research has focused on verbal manifestations of metaphors, thereby overlooking aspects of metaphors that may occur in non‐verbal form. This study reconceptualises metaphors as dynamic
Magdalena Kersting, Priscila Kohler, Marianne Ødegaard   +2 more
wiley   +1 more source

Beyond “Taiji Diagram”: how multimodal metaphor deciphers Yin Xu and Yang Xu through Traditional Chinese Medicine science communication short videos

Frontiers in Public Health
IntroductionThis study investigates how multimodal metaphors convey two core Traditional Chinese Medicine (TCM) concepts— “Yin Xu” (Yin deficiency) and “Yang Xu” (Yang deficiency)—in short science communication videos on Douyin.
Shaoci Wang, Shaoci Wang, Musi Wang, Lay Shi Ng, Azianura Hani Shaari   +4 more
doaj   +1 more source