Results 31 to 40 of about 427,071 (230)
SAGE Open, 2022 Metaphors in public service advertisements, or PSAs, have played an important role in promoting the knowledge of COVID-19 and China’s anti-epidemic activities.
Debing Feng, Xiangxiang Wu
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Visual and multimodal interaction of metaphor and metonymy [PDF]
, 2020 Conceptual Metaphor Theory’s central idea that metaphor is a figure of thought rather than a figure of language has led to the examination of non-verbal and multimodal manifestations of metaphor.
Forceville, C. +3 more
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The Multimodal Construction of Brexit in the Economist (2017 – 2021) [PDF]
Bulgarian Journal of International Economics and Politics, 2021 This paper aims to show how and why the Economist constructs the post-Brexit European Union’s (EU) image in a string of commentaries published in the Charlemagne section in the 2017-2021 period.
Kalina Ishpekova-Bratanova
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Identifying Metaphors in TV Commercials with FILMIP: The Filmic Metaphor Identification Procedure
Journal of English Studies, 2021 The analysis and identification of figurative language is one of the largest research areas in cognitive linguistics, and metaphor is one of these tropes.
Lorena Bort-Mir
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Multimodálne mémy a ich metaforické dimenzie [PDF]
Časopis pro Moderní FilologiiThis study explores multimodal internet memes in a Spanish-speaking context as multimodal metaphors within social media-mediated communication. Drawing on theories from cognitive linguistics, including conceptual metaphor (Lakoff and Johnson), conceptual
Róbert Čičmanec
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Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites
Ampersand, 2022 This study provides an analysis of the monomodal and multimodal metaphors and metonymies depicting COVID-19 in a corpus of 250 memes. The theoretical framework adopted in this study included Conceptual Metaphor Theory (CMT) by Lakoff and Johnson (1980 ...
Afakh Said Younes +1 more
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Descriptions of pain, metaphor and embodied simulation. [PDF]
, 2010 The variety of sensations conveyed by the English word pain tend to be described via expressions that refer to potential causes of bodily damage (e.g., stabbing, burning). Such expressions are used metaphorically when they convey pain experiences that do
Elena Semino, Semino, Elena
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Integrating systemic functional and cognitive approaches to multimodal discourse analysis
Ilha do Desterro, 2013 This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of ...
Dezheng Feng, Elaine Espindola
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MULTIMODAL METAPHORS IN VERBAL DESCRIPTION [PDF]
Вестник Тверского государственного университета. Серия: Филология, 2021 Статья посвящена анализу метафор в аудиовизуальных произведениях. Метафора, построенная на взаимодействии аудиального и визуального канала получения информации, понимается в работе как аудиовизуальная метафора. Последовательный анализ аудиовизуальной метафоры позволяет представить верную вербализацию метафор и образов в аудиовизуальных произведениях ...
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Acta Universitatis Wratislaviensis. Anglica Wratislaviensia, 2023 In Denis Villeneuve’s Dune: Part One, the 2021 film adaptation of Frank Herbert’s seminal science-fiction novel from 1965, the general themes, or “hyperthemes”, of the fi lmic story are often represented metaphorically, by means of more or less ...
Michał Szawerna, Paweł Zygmunt
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