Results 11 to 20 of about 33,195 (255)
Memes as multimodal metaphors [PDF]
Pragmatics & Cognition, 2021 AbstractIn this article I analyse object labelling image macro internet memes as multimodal metaphors, taking the Distracted Boyfriend meme as a case study. Object labelling memes are multimodal texts in which users add labels to a stock photograph to convey messages that are often humorous or satirical in nature.
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The Multimodal Construction of Brexit in the Economist (2017 – 2021) [PDF]
Bulgarian Journal of International Economics and Politics, 2021 This paper aims to show how and why the Economist constructs the post-Brexit European Union’s (EU) image in a string of commentaries published in the Charlemagne section in the 2017-2021 period.
Kalina Ishpekova-Bratanova
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Identifying Metaphors in TV Commercials with FILMIP: The Filmic Metaphor Identification Procedure
Journal of English Studies, 2021 The analysis and identification of figurative language is one of the largest research areas in cognitive linguistics, and metaphor is one of these tropes.
Lorena Bort-Mir
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Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites
Ampersand, 2022 This study provides an analysis of the monomodal and multimodal metaphors and metonymies depicting COVID-19 in a corpus of 250 memes. The theoretical framework adopted in this study included Conceptual Metaphor Theory (CMT) by Lakoff and Johnson (1980 ...
Afakh Said Younes +1 more
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Multimodálne mémy a ich metaforické dimenzie [PDF]
Časopis pro Moderní FilologiiThis study explores multimodal internet memes in a Spanish-speaking context as multimodal metaphors within social media-mediated communication. Drawing on theories from cognitive linguistics, including conceptual metaphor (Lakoff and Johnson), conceptual
Róbert Čičmanec
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More to reading images:Motivations underlying horizontal and vertical time-related graphics [PDF]
, 2016 This article describes major motivations underlying the designs of Western, multimodal horizontal and vertical time-related graphics. The work is important as it contributes to a meta-language of design; it demonstrates that the designs of time-related ...
Mitchell, Marilyn
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EMERGENCE OF CONCEPTUAL METAPHORS IN ECOLOGICAL FILMIC DISCOURSE [PDF]
Вісник університету ім. А. Нобеля. Серія Філологічні науки, 2020 Nowadays, in the context of the global ecological crisis, the task of raising ecological awareness becomes more urgent than ever. One of the effective instruments of achieving this end is documentary films, which in their turn, make use of conceptual ...
Yana V. Vermenych
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Pictorial (multimodal) metaphor in printed advertising
Lietuvių Kalba, 2011 The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė +1 more
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PICOZOOM: A context sensitive multimodal zooming interface [PDF]
, 2015 This paper introduces a novel zooming interface deploying a pico projector that, instead of a second visual display, leverages audioscapes for contextual information.
Ghinea, G +3 more
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Integrating systemic functional and cognitive approaches to multimodal discourse analysis
Ilha do Desterro, 2013 This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of ...
Dezheng Feng, Elaine Espindola
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