Results 11 to 20 of about 1,592 (203)
Application of the Conceptual Theory of Metaphor and Metonymy to Iran's Cinema: A Case Study of "the Snow on the Pines" [PDF]
نشریه پژوهشهای زبانشناسی, 2021 Linguistic representations of conceptual metaphors have been studied in numerous Iranian and non-Iranian researches; however, few studies have been devoted to visual representations of metaphor.
Amirsaeid Moloodi +1 more
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The Multimodal Construction of Brexit in the Economist (2017 – 2021) [PDF]
Bulgarian Journal of International Economics and Politics, 2021 This paper aims to show how and why the Economist constructs the post-Brexit European Union’s (EU) image in a string of commentaries published in the Charlemagne section in the 2017-2021 period.
Kalina Ishpekova-Bratanova
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Pictorial and verbo-pictorial metaphor in Spanish political cartooning
Círculo de Lingüística Aplicada a la Comunicación, 2014 In the last forty years the development of the Cognitive Metaphor Theory (Lakoff 1987, 2006, Lakoff & Johnson 1980) has given rise to a great amount of research into metaphor.
Isabel Negro Alousque
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Identifying Metaphors in TV Commercials with FILMIP: The Filmic Metaphor Identification Procedure
Journal of English Studies, 2021 The analysis and identification of figurative language is one of the largest research areas in cognitive linguistics, and metaphor is one of these tropes.
Lorena Bort-Mir
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Multimodálne mémy a ich metaforické dimenzie [PDF]
Časopis pro Moderní FilologiiThis study explores multimodal internet memes in a Spanish-speaking context as multimodal metaphors within social media-mediated communication. Drawing on theories from cognitive linguistics, including conceptual metaphor (Lakoff and Johnson), conceptual
Róbert Čičmanec
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Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites
Ampersand, 2022 This study provides an analysis of the monomodal and multimodal metaphors and metonymies depicting COVID-19 in a corpus of 250 memes. The theoretical framework adopted in this study included Conceptual Metaphor Theory (CMT) by Lakoff and Johnson (1980 ...
Afakh Said Younes +1 more
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Pictorial (multimodal) metaphor in printed advertising
Lietuvių Kalba, 2011 The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė +1 more
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Integrating systemic functional and cognitive approaches to multimodal discourse analysis
Ilha do Desterro, 2013 This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of ...
Dezheng Feng, Elaine Espindola
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Acta Universitatis Wratislaviensis. Anglica Wratislaviensia, 2023 In Denis Villeneuve’s Dune: Part One, the 2021 film adaptation of Frank Herbert’s seminal science-fiction novel from 1965, the general themes, or “hyperthemes”, of the fi lmic story are often represented metaphorically, by means of more or less ...
Michał Szawerna, Paweł Zygmunt
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EMERGENCE OF CONCEPTUAL METAPHORS IN ECOLOGICAL FILMIC DISCOURSE [PDF]
Вісник університету ім. А. Нобеля. Серія Філологічні науки, 2020 Nowadays, in the context of the global ecological crisis, the task of raising ecological awareness becomes more urgent than ever. One of the effective instruments of achieving this end is documentary films, which in their turn, make use of conceptual ...
Yana V. Vermenych
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