Reflections on developing Multimodal Metaphor Theory into Multimodal Trope Theory [PDF]
, 2023 The publication of Lakoff and Johnson’s pioneering Metaphors We Live By (1980) launched Conceptual Metaphor Theory, which located the essence of this trope in cognition.
Forceville, C.
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USING MULTIMODAL CONCEPTUAL METAPHORS IN EFL CLASSROOM TO ENHANCE LISTENING AND SPEAKING SKILLS [PDF]
Journal of English Language Teaching and Learning, 2021 In this paper, we argue the effects of explicit multimodal metaphor training in developing speaking and listening skills in an EFL context. To examine the effects of using conceptual metaphors in English language classrooms and assess the metaphorical ...
Arsalan Golfam, Matin Nahavandi
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Visual and Multimodal Metaphor in Advertising: Cultural Perspectives
Styles of Communication, 2017 It is often claimed that a picture tells us more than a thousand words, but studying pictorial metaphors reveals how much background knowledge is needed to understand and evaluate visuals.
Charles Forceville
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Multimodal transcription as a tool of understanding visual metaphors [PDF]
E3S Web of Conferences, 2021 The articles presents an ongoing study of visual metaphors in terms of cognitive approach. Visual metaphor is viewed by the authors as a cognitive tool that structures the perception of the world.
Kryukova Natalia +2 more
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MultiMET: A Multimodal Dataset for Metaphor Understanding [PDF]
Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (Volume 1: Long Papers), 2021 Metaphor involves not only a linguistic phenomenon, but also a cognitive phenomenon structuring human thought, which makes understanding it challenging. As a means of cognition, metaphor is rendered by more than texts alone, and multimodal information in which vision/audio content is integrated with the text can play an important role in expressing and
Dongyu Zhang 0001 +4 more
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Review and Prospect of Multimodal Metaphor Research [PDF]
, 2021 Multimodal metaphor, pushing the study of metaphor in the language level into other fields and pouring more cultural implications for it, has become one of the hot spots in current linguistic research.
YANG, Youwen
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METAPHOR AND MULTIMODALITY IN MEANING-MAKING
Linguagem em Foco, 2019 When talking with people face to face, we usually complement verbal language with gestures, facial expressions and sometimes images and sounds present in the speech scene, which constitutes multimodality.
Antônio Suárez Abreu +2 more
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Memes as multimodal metaphors [PDF]
Pragmatics & Cognition, 2021 AbstractIn this article I analyse object labelling image macro internet memes as multimodal metaphors, taking the Distracted Boyfriend meme as a case study. Object labelling memes are multimodal texts in which users add labels to a stock photograph to convey messages that are often humorous or satirical in nature.
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Application of the Conceptual Theory of Metaphor and Metonymy to Iran's Cinema: A Case Study of "the Snow on the Pines" [PDF]
نشریه پژوهشهای زبانشناسی, 2021 Linguistic representations of conceptual metaphors have been studied in numerous Iranian and non-Iranian researches; however, few studies have been devoted to visual representations of metaphor.
Amirsaeid Moloodi +1 more
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A Contrastive Study on Representation Types of Multimodal Metaphor in English and Chinese Advertisement Discourses [PDF]
, 2021 Taking automobile advertisements as example and based on a self-established corpus, this paper conducts an English-Chinese contrastive study on representation types of multimodal metaphor.
YANG, Youwen
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