Literature and film, since the birth of the latter, have been developing together and influencing one another. Although incomparable on the constructional level, those two arts are similar in nature.
Aleksandra Stodolna
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Visual Arguments and Moral Causes in Charity Advertising: Ethical Considerations [PDF]
Social advertising often employs persuasive imagery in support of a morally laden cause. These visual arguments can take the form of veridical representations of the given situation or the form of purposeful visual blends.
Grancea, Ioana
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Prakties-teologiese riglyne vir die drie kategorie� van visuele prediking
Met die verskyning van die TV-medium binne die Suid-Afrikaanse milieu in die laat sestigerjare en vroe sewentigerjare (vgl. Barnard 2009:192), het n nuwe wyse van kommunikasie die lig gesien.
Barend J. van Tonder
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FROM TECH REVOLUTION TO APOCALYPSE: THE STRENGTH OF VISUAL METAPHOR IN ECOLOGICAL ART ACTIVISM [PDF]
This article focuses on the analysis of artistic works created in different countries and reflecting the ideas of destruction brought on by the advancements of industrial civilization and technological revolution, as well as an ecological catastrophe ...
Liao Zhengding
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Product packaging plays an important role in brand communication, encountering the consumer at the most critical moment of the decision-making process.
Ligia ANDREI
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Using photo elicitation to understand first-year student experiences: Student metaphors of life, university and learning [PDF]
Publishe
Kahu, ER, Picton, C
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Translation of conceptual metaphor in the language of images in poetic cinema With a look at Charlie Kaufman's film synecdoche New York [PDF]
Poetic cinema aims to present works that, while deeply connected to literature, transcend its traditional boundaries and heavy shadows. One of the most significant challenges for filmmakers in this genre is to find a delicate balance between literary ...
Hassan Bolkhari Ghehi +1 more
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Searching for 'a third space’: a creative pathway towards international PhD students’ academic acculturation [PDF]
Undertaking a PhD is a challenging endeavour. Pursuing a doctoral education in a ‘foreign’ context tends to increase the demands of this intellectual venture.
Baumfield, Vivienne +2 more
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Formulas of Visual Metaphor in Advertising
Metaphor is generally defined as describing a concept or an issue through another matter that is more familiar and known. The basis of metaphor is describing a fact or an object by linking to concepts of different domains of meaning, in other words ...
Ghada Ouf
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Enhancing suicide risk assessment through the use of visual metaphor : a thesis presented in partial fulfillment of the requirements for the degree of Master of Health Science in Psychology at Massey University, Albany Campus, New Zealand [PDF]
Competent assessment and management of the risk of harm is a core competency that mental health professionals are expected to possess. However, despite this expectation, adequate training programs have been lacking for decades and, even when risk ...
Alyami, Mohsen Mohammed M
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