Results 121 to 130 of about 11,999 (299)
Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion
Psychology &Marketing, EarlyView.ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley +1 more source
Unpacking the task of synthesis when weaving knowledge systems for biodiversity assessments
People and Nature, EarlyView.Abstract The pivot towards evidence‐based conservation since 2000 has inspired global environmental assessments to gather evidence across multiple knowledge systems, including through co‐production with Indigenous Peoples and local communities. Knowledge co‐production is highlighted as a strategy for transformative change towards a just future that ...
Maria Tengö +7 more
wiley +1 more source
The metaphor of the face as an interface for communicating non-quantitative information
, 2003 In this paper we propose that a metaphor can be used to represent domains that are not easily quantifiable. Formal representation of the metaphor then can be used as an interface to communicate information about those domains between the human and the ...
Sudweeks, F., Simoff, S.J.
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The Cognitive Function of Synesthetic Metaphor
, 2015 This paper aims to introduce the cognitive fuction of synesthetic metaphor under the framework of Conceptual Metaphor Theory. By studying this, more information about the nature of synesthetic metaphor can be learnt.
Yu, Xiu
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Science Education, EarlyView.ABSTRACT Over the past decades, science education research has extensively examined the role of metaphors in teaching and learning science. However, much of the existing research has focused on verbal manifestations of metaphors, thereby overlooking aspects of metaphors that may occur in non‐verbal form. This study reconceptualises metaphors as dynamic
Magdalena Kersting +2 more
wiley +1 more source
A Hero's Journey to Systemic Change: Developing Expertise in Agricultural Development
Sustainable Development, EarlyView.ABSTRACT Experts in rural development and agrarian change wield considerable influence over programme design and delivery, directing resources and shaping trajectories towards the Sustainable Development Goals (SDGs). Yet the pathways through which such expertise develops remain under‐examined. This study examines the journey to expertise among experts
Kirt Hainzer +7 more
wiley +1 more source
The rôle of metaphor in the teaching of computing; towards a taxonomy of pedagogic content knowledge
, 2004 The teaching of computing, like all subjects, requires a range of strategies to take the curriculum content (skills, knowledge, understanding and attitudes) and put it in a form that is more easily digested by learners.
Woollard, William John
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Relevance theory and metaphor [PDF]
, 2017 The Routledge Handbook of Metaphor and Language provides a comprehensive overview of state-of-the-art interdisciplinary research on metaphor and language.
Carston, RA
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Cannabis Agritourism and Local Pathways Toward Sustainable Development Goals in Northern California
Sustainable Development, EarlyView.ABSTRACT Recent acceleration in global cannabis legalization offers a new context for examining the multiscale links between agritourism, sustainability, and international policy frameworks. In this study, Responsible Tourism is used to conceptualize cannabis agritourism in Northern California's Emerald Triangle as a strategy that may advance targets ...
Susan Dupej +2 more
wiley +1 more source
Strategic Entrepreneurship Journal, EarlyView.Abstract Research summary Entrepreneurship unfolds under uncertainty, which complicates entrepreneurs' efforts to align idea, action, and environment to reach product–market fit. To illuminate how entrepreneurs perform such alignment, we complement the theory‐based view and its focus on cognitive uncertainty with a discussion of behavioral uncertainty.
Thomas Zellweger, Djordje Djokovic
wiley +1 more source