Bridging the epistemic gap: a psychological acceptance model for the cross-cultural health communication of traditional Chinese medicine. [PDF]
Li J, Chen J, Yi P, Lei F, Lv Y, Du H.
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The paper introduces the hybrid method for analyzing visual metaphor, which integrates approaches from Relevance Theory, Conceptual Blending, and Conceptual Metaphor Theory. The analysis relies on a visual metaphor that, in terms of conceptual integration, represents Multiple-Scope Networks.
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MetaphorPrompt2-A Structure and Function-Focused Approach for Extracting Causal Events from Biological Text. [PDF]
Patel P, Chiu YC, Huang Y, Zhang J.
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“Lovelies on Wheels”: The Politics of Miss Wheelchair America, 1972–1977
ABSTRACT This article examines the Miss Wheelchair America pageant in the 1970s as a cultural and political space that produced a specific message about the intersections of womanhood, disability, and citizenship. The pageant elevated contestants who performed normative femininity, beauty, heterosexuality, and whiteness, while narratively framing ...
Moira Armstrong
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Metaphorical construction of the belt and road initiative in German media: a transnational study based on critical metaphor analysis. [PDF]
Qiu H.
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Abstract Examining sport alongside race, media and imperial power opens a rich field for understanding how macro‐level ideologies are shaped and circulated through everyday cultural forms. In twentieth‐century Britain, mass media framed and distributed narratives that rendered the empire's political realities intelligible to a broad public.
SOUVIK NAHA
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Metaphorical perceptions of secondary school students regarding the concept of generative artificial intelligence. [PDF]
Özbay Ö.
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The Mysterious Stranger and Modern Enchantment
ABSTRACT Sociological accounts of modernity have long emphasized rationalization, alienation, and the attenuation of affective intensity. While these diagnoses capture crucial dynamics of modern social order, they leave underexplored a persistent and generative dimension of social life: enchantment.
Dmitry Kurakin
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Beyond "Taiji Diagram": how multimodal metaphor deciphers Yin Xu and Yang Xu through Traditional Chinese Medicine science communication short videos. [PDF]
Wang S, Wang M, Ng LS, Shaari AH.
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Conceptual Metaphor Theory: Basing on Theories of Embodied Cognition
Rong YIN, Dequan SU, Haosheng YE
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