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Metaphors in banking

open access: yesНеофилология, 2019
Contemporary theory of metaphor highlights its cognitive nature as opposed to traditional view of metaphor as rather a trope. We address the status and significance of conceptual metaphors in English banking terminology.
S. Y. Spirchagov
doaj   +1 more source

Metaphor And Monophony In The Twentieth-Century Psychology Of Emotions [PDF]

open access: yes, 1996
Attempts to define the emotions and elucidate their character have ornamented the intellectual landscape for over two thousand years. Two characteristics of this continuing colloquy are particularly noteworthy: first, the presumption of palpability and ...
Gergen, Kenneth J.
core   +3 more sources

Kognitywne modele metafory wizualnej: teoria, metodologia, analizy

open access: yesLingVaria, 2022
COGNITIVE MODELS OF VISUAL METAPHOR: THEORY, METHODOLOGY, ANALYSES The aim of the article is to present cognitive studies on visual metaphor: selected theories, methods and analyses.
Grzegorz Kowalski
doaj   +1 more source

The translatability of metaphor in LSP: application of a decision-making model [PDF]

open access: yes, 2001
The pragmatic approach to translation implies the consideration of translation as a useful test case for understanding the role of language in social life.
Fuertes Olivera, Pedro Antonio   +1 more
core   +2 more sources

Conceptual metaphors of anger in Chinese and English: a contrastive analysis [PDF]

open access: yes, 2016
Cognitive linguistics postulates that the metaphor serves an important role in human thought. Our conceptual system exists in a strong correlation to the metaphor which mirrors the cultural reality of our lives.
Prystupa, V.
core   +2 more sources

Metaphoric Confinement of Information

open access: yesStudies in Logic, Grammar and Rhetoric, 2015
The aim of the paper is to determine how metaphors tackle the probable nature of information and uncertainty in the structure of the communication process.
Hetmański Marek
doaj   +1 more source

Russian Tactile Metaphor in Terms of Emotiveness (A Study of the Lexico-Phraseological Field Gladit’)

open access: yesВестник Волгоградского государственного университета: Серия 2. Языкознание, 2023
The article deals with the directions of the concept Gladit' (Stroke) metaphorisation in Russian that is presented in lexical and phraseological units with the initial motivating semantics of tactility.
Elena Yurina, Elena Shlotgauer
doaj   +1 more source

The Theory of Conceptual Metaphor in Cognitive Linguistics

open access: diamondJordan Journal of Applied Science-Humanities Series
Omar Abu Romman
openaire   +3 more sources

Cognitive networks: brains, internet, and civilizations [PDF]

open access: yes, 2017
In this short essay, we discuss some basic features of cognitive activity at several different space-time scales: from neural networks in the brain to civilizations. One motivation for such comparative study is its heuristic value.
B. J. Copeland   +10 more
core   +2 more sources

Kövecses, Zoltán. Metaphor in culture: universality and variation

open access: yesIlha do Desterro, 2007
Zoltán Kövecses is Professor of Linguistics in the Department of American Studies, Eötvös Loránd University. He is also the author of Language, Mind and Culture: A practical introduction (2006), Metaphor and Emotion (2002) and Metaphor: A Practical ...
Solange Teixeira Diniz Faraco
doaj   +2 more sources

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