Results 71 to 80 of about 166,331,208 (279)
All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior
Journal of Consumer Behaviour, EarlyView.ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee +2 more
wiley +1 more source
MULTIMODAL METAPHOR IN ADVERTISEMENT [PDF]
, 2018 Metaphor based on the cognitive linguistic view can be defined as a tool which allows us to understand one conceptual domain in terms of another. What usually happens is that we use a physical. What we need to comprehend, is the target domain.
Nahdyah Sari Daulay +5 more
core +1 more source
Pictorial and verbo-pictorial metaphor in Spanish political cartooning
Círculo de Lingüística Aplicada a la Comunicación, 2014 In the last forty years the development of the Cognitive Metaphor Theory (Lakoff 1987, 2006, Lakoff & Johnson 1980) has given rise to a great amount of research into metaphor.
Isabel Negro Alousque
doaj +1 more source
A Framework for Impression Management in Extra‐Financial Reporting
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This paper examines how organisations employ impression management tactics in extra‐financial reporting, particularly in the context of environmental, social and governance (ESG) concerns. As stakeholder scrutiny and regulatory expectations intensify, organisations increasingly shape non‐financial disclosures to influence perceptions of ...
Laura Ribeiro +3 more
wiley +1 more source
Conceptual metaphor types in oncology
Ibérica, 2017 In this paper, an analysis of conceptual metaphor types and their relation with cognitive and communicative functions is carried out on a sample of oncology research papers.
Ignasi Navarro Ferrando
doaj
KOGNITIVNA TEORIJA METAFORE I ANALIZA FRAZEMA
Jezikoslovlje, 2005 We wish to establish to what extent the methods of analysis developed within the framework of the Cognitive Theory of Metaphor (CTM) can be applied to idiom analysis. Conventionalised figurative metaphors, and hence idioms, have a different function and a different cognitive and communicative value, as compared to novel metaphors.
Dobrovol’skij, Dmitrij +1 more
openaire +2 more sources
Thresholds: The metaphorical foundations of powerful knowledge
The Curriculum Journal, EarlyView.Abstract This paper advances a theoretical account of threshold concepts as metaphorical‐relational structures that reorganise meaning across contexts. Building on conceptual metaphor theory, we propose that threshold concepts can be understood as sites of schema‐level reorganisation: deep, embodied patterns of relational logic that scaffold abstract ...
Maria Karrol +1 more
wiley +1 more source
Conceptualizing the Grand Metaphor of 'Argument as War' in the Culture of the Holy Quran Based on Lakoff and Johnson's Conceptual Metaphor Theory [PDF]
قرآن فرهنگ و تمدنOne of the fundamental topics in cognitive linguistics, introduced by Mark Johnson and George Lakoff, is the concept of Conceptual Metaphor. In this theory, one conceptual domain is understood and interpreted through another domain, providing a framework
Ezat Molla Ebrahimi, Ayat Haghdoust
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The Curriculum Journal, EarlyView.Abstract Assessing interdisciplinary learning within school curricula remains a persistent challenge in educational research. Difficulties in articulating shared assessment criteria, alongside differing disciplinary and pedagogical perspectives, have contributed to ongoing uncertainty around how interdisciplinary learning should be evaluated.
Hermione Paddle
wiley +1 more source
Entrepalavras: Revista de Linguística do Departamento de Letras Vernáculas da Universidade Federal do Ceará, 2016 We seek to articulate a socio-cognitive perspective metaphoricity based on epistemological elements of Conceptual Metaphor Theory and theorizing discursive approaches to metaphor, with analytical assumptions and categories of the Theory of Argumentation ...
Nathália Luiz de Freitas
doaj +1 more source