Results 21 to 30 of about 3,723 (120)
Foods, 2021 This paper aims to test to what extent emotional responses towards a low-fat product presented virtually converge with emotional responses toward this product when presented physically.
Natalia Vila-López +2 more
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Management Letters/Cuadernos de Gestión, 2020 The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Marathon
Walesska Schlesinger +2 more
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Periférica, 2017 La museología social emerge como un innovador paradigma de gestión museística cuya misión va más allá de la tradicional preservación y exhibición de las colecciones para convertirse en un factor de dinamización y cohesión social. Desde este nuevo enfoque,
Marta Rey-García +3 more
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Management Letters/Cuadernos de Gestión, 2014 The corporate marketing perspective is a new paradigm which identifies the management of the business identity, image and reputation as an essential tool for the survival and success of companies.
Andrea Pérez +1 more
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Producción y comercialización de las artesanías, en el municipio de Chichicastenango
Journal of Agriculture and Environment for International Development, 2012 El Programa Acceso al Crédito y Comercialización de la Producción Agrícola en Quiché-CREDyCOM-, apoya a las distintas organizaciones artesanas, brindándoles créditos para el mejoramiento de la situación económica de las mujeres, mediante el acceso a ...
Maria Elena Pixcar, Otoniel Granados
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The concept and measurement of consumer value: agreements and disagreements
Management Letters/Cuadernos de Gestión, 2020 Studying the value concept turns out to be necessary and useful in Marketing because it is academically endemic and professionally relevant. However, despite decades of research, authors denounce a certain vicious circle of conceptual and methodological ...
Martina G. Gallarza +2 more
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European Management Review, EarlyView.Abstract Firm innovation and corporate social responsibility (CSR) are key strategic considerations that shape a firm's competitiveness and sustainability. However, studies exploring the relationship between the two are heterogeneous and sometimes obtain contradictory results, making it difficult to draw clear conclusions.
Daniel Alonso‐Martínez +2 more
wiley +1 more source
Exploring ecohydrology through the lens of local fishers in the Bolivian Amazon
Ecosphere, Volume 17, Issue 4, April 2026.Abstract The natural flow regimes of Andean‐Amazon tributaries play a vital role in sustaining their rich biodiversity and productive local fisheries, but ongoing and proposed alteration of river flow regimes by large dams threatens to negatively impact river ecosystems. Despite its importance, our understanding of how hydrologic variability influences
Lina G. Terrazas‐Villarroel +4 more
wiley +1 more source
Revista Española de Documentación Científica, 2013 Este trabajo analiza la actividad investigadora de las universidades públicas presenciales españolas durante la primera década del siglo XXI, a partir de los datos del Observatorio IUNE que recoge datos de I+D+i de fuentes oficiales.
Teodoro Luque-Martínez
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Revista Biológico Agropecuaria Tuxpan, 2023 El objetivo de este estudio fue identificar la pertinencia de un modelo de negocio para la comercialización de productos agropecuarios por medio de comercio electrónico a través de la utilización de una plataforma digital (app), como una alternativa a ...
Gustavo Adolfo Martínez Núñez +4 more
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