#ForgiveUsForWeHaveSinned: Conceptual integration theory and political Internet humour [PDF]
The aim of the paper is to uncover the extent to which different forms of political Internet humour can criticise current political affairs in a developing democracy such as Bosnia and Herzegovina.
Nihada Delibegovic Dzanic +1 more
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The aim of the paper is to reveal that humour processing is an exertion which requires both, mental and emotional capacities. To prove the point, two theories for humour processing were employed: the conceptual integration theory and the benign violation
Avdagić Kemal
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Conceptual integration theory and British humour: an analysis of the sitcom Miranda
Conceptual integration theory (henceforth CIT), aka conceptual blending, was devised by Fauconnier and Turner (2002) as a model for meaning construction and interpretation.
Joanna Jabłońska-Hood
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Semantic Construction of Internet Neologisms under Conceptual Integration Theory
With the continuous development of modern technology, all kinds of online neologisms on social media are widely used and new words are constantly emerging. Conceptual integration theory, as one of the most common cognitive models, is widely used in various cognitive domains, plays a central role in people's learning, thinking and daily life, and has a ...
J. Huang
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Conceptual Integration Theory in Social Issue Advertisements
The aim of this paper is to examine the extent to which conceptual integration theory can be applied to the analysis of social issue advertisements. Taking into consideration that we live in a visually-dominated culture, visual resources such as advertisements, cartoons, and memes have been used in crafting short, eye-catching messages, seeking the ...
Anela Mulahmetović Ibrišimović +1 more
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Interpretation of Transferred Epithet by Means of Conceptual Integration Theory
Transferred epithet is one of the figures of speech frequently used in our expression. A better understanding of this seemingly illogical modification is undoubtedly of great benefit for common readers. In this paper, the conceptual integration theory advanced by Fauconnier and Turner (1994, 1997) is applied to the interpretation of transferred epithet.
Xinmei Wang
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IDIOMATIC CREATIVITY IN THE CONTEXT OF THE CONCEPTUAL INTEGRATION THEORY
Yurii Kovbasko
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The role of the cognitive metaphor in the hybridisation of marketing and political discourses: An analysis of English-language political advertising [PDF]
The present article is devoted to the metaphorical hybridisation of marketing and political discourses. The aim of the paper is to reveal the discursive characteristics shared by marketing and politics through an analysis of the cognitive metaphor as a ...
Ekaterina P. Murashova
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Vital Relations in Laurence Sterne's A Sentimental Journey: A Conceptual Integration Approach [PDF]
The present study attempts a conceptual integration theory reading of selected scenes from Laurence Sterne's A Sentimental Journey (1768). These selected scenes portray the stereotypical courting conduct of the hero, Yorick, with women.
Hanan Barakat
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Conceptual integration and metaphor: An event-related potential study
Seana Coulson +2 more
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