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THE DIFFERENCE BETWEEN THE THEORY OF CONCEPTUAL METAPHOR AND CONCEPTUAL INTEGRATION
Annotation: The article deals with the theories that have become classics of cognitive linguistics - the theory of conceptual metaphor (TCM) and the theory of conceptual integration (TCI). The main types of conceptual metaphor and the cognitive mechanisms are explained.
Aleuatdinova Shasanem +1 more
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RFID and ERP systems in supply chain management [PDF]
Purpose - The purpose of this paper is to identify the impact of enterprise systems (ESs), in particular radio frequency identification (RFID) and enterprise resource planning (ERP) systems, on supply chain management (SCM).
Pejvak Oghazi +3 more
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Conceptual model for the integration of personal attribute
The current curriculum of Electrical Technology Education (ETE) of Nigerian Universities has been criticized for not meeting the desired challenges. The personal attribute skills were found are not integrated in the curriculum.
Conceptual
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The paper is a case study analysing the process of secondary term formation by looking into the introduction of figurative terms in the field of economics from English, as the current lingua franca in the field, into Croatian. Although the primary focus
Dubravka Vidaković Erdeljić +1 more
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Metaphorical Blends (Case Study of Metaphorization of Concept BOOK)
The article deals with the mechanism of creating metaphor in the context of the theory of conceptual integration. A particular emphasis is laid on the basic theses of the theory of conceptual metaphor and the theory of conceptual integration.
Berezhnykh Natalia +3 more
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What is advertising without blending? Advertisements in women’s magazines
Conceptual integration theory, proposed by Fauconnier and Turner in 1993, has been successfully used in the study of a wide range of phenomena of human thought and action, from counterfactuals to metaphors, proving blending to be present in the simplest ...
Džanić Nihada Delibegović +1 more
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Understanding Sarcastic Metaphorical Expression in Hindi through Conceptual Integration Theory
Metaphorical expressions are one of the most indispensable aspects of human language, thought and action. Their meanings are figurative, which in other words means that they carry literal meanings, which are in direct opposition to the intended or ...
Sandeep Kumar SHARMA, Sweta SINHA
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Utopias and Dystopias in Last and First Men (1930) by William Olaf Stapledon [PDF]
This paper aims at analyzing utopias and dystopias in Last and First Men (1930) by William Olaf Stapledon. Taking into consideration that this narrative was already defined as a scientific romance and an anatomy with allegorical status, as well as ...
Iren Boyarkina
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The sematic extension of “human colors” - red, ruddy and ginger in light of conceptual integration theory [PDF]
The meaning scopes of the words red, ruddy and ginger, used as color adjectives to characterize a person, have a different scope of meaning from the adjective red, whose polysemantic structure is much richer.
Ilić Mirjana K.
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Criminological Activity of Forensic Science Institutions: the Concept of Implementation in Ukraine
The article analyzes the conceptual principles, opinions and ideas for understanding the essence of forensic science private theory, namely: forensic prevention concept is considered.
Nataliia Filipenko, Hanna Spitsyna
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