Results 21 to 30 of about 9,203,387 (281)

THE DIFFERENCE BETWEEN THE THEORY OF CONCEPTUAL METAPHOR AND CONCEPTUAL INTEGRATION

open access: yes, 2022
Annotation: The article deals with the theories that have become classics of cognitive linguistics - the theory of conceptual metaphor (TCM) and the theory of conceptual integration (TCI). The main types of conceptual metaphor and the cognitive mechanisms are explained.
Aleuatdinova Shasanem   +1 more
openaire   +1 more source

RFID and ERP systems in supply chain management [PDF]

open access: yesEuropean Journal of Management and Business Economics, 2018
Purpose - The purpose of this paper is to identify the impact of enterprise systems (ESs), in particular radio frequency identification (RFID) and enterprise resource planning (ERP) systems, on supply chain management (SCM).
Pejvak Oghazi   +3 more
doaj   +1 more source

Conceptual model for the integration of personal attribute

open access: yes, 2022
The current curriculum of Electrical Technology Education (ETE) of Nigerian Universities has been criticized for not meeting the desired challenges. The personal attribute skills were found are not integrated in the curriculum.
Conceptual
core   +1 more source

Should Green Always Get the Green Light? Translation of Figurative Technical Terms in View of Conceptual Integration Theory

open access: yesELOPE, 2023
The paper is a case study analysing the process of secondary term formation by looking into the introduction of figurative terms in the field of economics from English, as the current lingua franca in the field, into Croatian. Although the primary focus
Dubravka Vidaković Erdeljić   +1 more
doaj   +1 more source

Metaphorical Blends (Case Study of Metaphorization of Concept BOOK)

open access: yesSHS Web of Conferences, 2018
The article deals with the mechanism of creating metaphor in the context of the theory of conceptual integration. A particular emphasis is laid on the basic theses of the theory of conceptual metaphor and the theory of conceptual integration.
Berezhnykh Natalia   +3 more
doaj   +1 more source

What is advertising without blending? Advertisements in women’s magazines

open access: yesExELL (Explorations in English Language and Linguistics), 2016
Conceptual integration theory, proposed by Fauconnier and Turner in 1993, has been successfully used in the study of a wide range of phenomena of human thought and action, from counterfactuals to metaphors, proving blending to be present in the simplest ...
Džanić Nihada Delibegović   +1 more
doaj   +1 more source

Understanding Sarcastic Metaphorical Expression in Hindi through Conceptual Integration Theory

open access: yesActa Linguistica Asiatica, 2019
Metaphorical expressions are one of the most indispensable aspects of human language, thought and action. Their meanings are figurative, which in other words means that they carry literal meanings, which are in direct opposition to the intended or ...
Sandeep Kumar SHARMA, Sweta SINHA
doaj   +1 more source

Utopias and Dystopias in Last and First Men (1930) by William Olaf Stapledon [PDF]

open access: yesCaietele Echinox
This paper aims at analyzing utopias and dystopias in Last and First Men (1930) by William Olaf Stapledon. Taking into consideration that this narrative was already defined as a scientific romance and an anatomy with allegorical status, as well as ...
Iren Boyarkina
doaj   +1 more source

The sematic extension of “human colors” - red, ruddy and ginger in light of conceptual integration theory [PDF]

open access: yesJužnoslovenski Filolog, 2017
The meaning scopes of the words red, ruddy and ginger, used as color adjectives to characterize a person, have a different scope of meaning from the adjective red, whose polysemantic structure is much richer.
Ilić Mirjana K.
doaj   +1 more source

Criminological Activity of Forensic Science Institutions: the Concept of Implementation in Ukraine

open access: yesTeisė, 2022
The article analyzes the conceptual principles, opinions and ideas for understanding the essence of forensic science private theory, namely: forensic prevention concept is considered.
Nataliia Filipenko, Hanna Spitsyna
doaj   +1 more source

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