Results 251 to 260 of about 9,203,387 (281)

Integrating advertising theories with conceptual models of services advertising

Journal of Services Marketing, 2002
This paper examines two fields of research, services advertising theory and advertising theory. These two areas would seem to be obvious stable‐mates, yet an overview of the literature identifies very little commonality. The paper explores the reasons for this disparity and proposes that the integration of general advertising models into the services ...
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Analysis of The Theory of Conceptual Integration in Poetic Texts

International Journal Of Literature And Languages
This study analyzes the concept of the “apple” represented in poetic texts on the basis of Conceptual Integration Theory. The research examines the cognitive aspects of the “apple” concept expressed in the poetic texts of Eastern peoples, reflecting the author’s individual poetic perception.
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The Theory of Integral and Differential Infinity. 1. Conceptualization

The Chemical Educator
The theory of integral and differential infinity (TIDI) is introduced. The principle of integral infinity refers to the accumulation of value (numbers, mass, attractive forces, etc.), while the principle of differential infinity involves the division of value (numbers, mass, repulsive forces, etc.).
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In Search of Theory: Towards an Integrating Conceptual Framework for Subsidiary Research

2011
Despite the importance of the strategic choices taken by subsidiary managers to the long terms survival of their unit, little is known about the phenomenon. (Dörrenbächer & Geppert, 2009, Scott, Gibbons, & Coughlan, 2010). This paper analyses and synthesises the research streams on subsidiary management to date to provide critical conceptual insights ...
O'Brien, Donal, Sharkey Scott, Pamela, Gibbons, Patrick   +2 more
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A literature review towards theories and conceptual models of empirical studies on supply chain integration and performance

International Journal of Production Economics, 2022
Baofeng Huo, Zhaojun Han, Siyu Li
exaly  

Quality criteria for conceptual technology integration models in education: bridging research and practice

Educational Technology Research and Development, 2021
Kerstin Drossel, Jo Tondeur, Gerald Knezek   +2 more
exaly  

BILINGUAL PUN IN THE LIGHT OF CONCEPTUAL INTEGRATION THEORY

Voprosy Kognitivnoy Lingvistiki, 2019
A.G. Fomin, S.S. Medvedev
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Conceptual Framework of the Co‐Integration and Its Relation to Economic Theories

1996
Abstract This chapter discusses co-integration and the Granger representation theorem. The theoretical structure of the Granger representation theorem is illustrated with economic interpretation by a bivariate process. The economic error-correction model is used to show the type of long-run relationships that be dealt with by the co ...
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Conceptual and Causal Relationships in the Theory of Economic Integration in the Twentieth Century

1977
My first proposition is that the theory of interregional and international trade and the theory of interregional and international economic integration are co-extensive or, to state it more boldly, are concerned with the same conceptual and causal relationships, though perhaps with some minor shifts in emphasis. I shall begin with a few comments on the
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Analysis Of English Proverbs With An Anthroponymic Component In The Conceptual Integration Theory

Current Research Journal of Philological Sciences
Proverbs are aphorisms that bespeak people’s deep-rooted experience, wisdom, undergoing and attitude towards certain events as well as judgements in a literary, figurative and descriptive way. For example, Rome was not built in a day, Jack of all trades but master of none, Honesty is the best policy.
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