Results 111 to 120 of about 1,515,916 (291)
METAPHORICAL LANGUAGE CONSTRUCTIONS OF HORROR IN THE NOVEL DRACULA [PDF]
Hum, 2018 This paper is based on earlier studies in the area of conceptual metaphor analysis and cognitive linguistics, pointing out the metaphor as one of the most important rhetorical figures in the literary work.
Milea Ajduk Kurtović
doaj
Business Strategy and the Environment, EarlyView.ABSTRACT Small‐ and medium‐sized enterprises (SMEs) are expected to contribute more significantly to the sustainability agenda. Digital transformation (DT) has the potential to enable SMEs to fulfil their sustainable development goals. However, SMEs encounter unique challenges in leveraging DT for sustainability due to their size, limited resources and
Phuc G. Le +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study theorises and empirically tests performative purpose alignment theory (PPAT), which conceptualises corporate purpose as a performative artefact materialised through discursive and multimodal signals. To operationalise this, we introduced the SDG–Purpose Alignment Index (SPAI), a computational construct that quantifies the thematic ...
Augustine Okeke, Ifeanyi Ugbebor
wiley +1 more source
The dark side of conceptual metaphor.
, 2019 Zhu (2017) used the implicit association test (IAT) to assess metaphorical alignment between concepts such as black andwhite and good and evil. Here we asked whether self-identified Black people have similar metaphoric alignments as thosewho identify as White. In an initial experiment, we tested pairwise metaphoric associations between black and white,
Durgin, Frank, Lewis, Jessica
openaire +1 more source
A conceptual analysis of metaphors used in Arabic tweets
, 2019 Access to thesis permanently restricted to Ball State community onlyAccess to abstract permanently restricted to Ball State community onlyThesis (Ph.
Almirabi, Maisarah M.
core
Talking the Walk: ESG Discourse as Strategic Dynamic Capability
Business Strategy and the Environment, EarlyView.ABSTRACT Conventional wisdom suggests that firms must “walk the talk” on sustainability. In turbulent institutional environments, however, talking increasingly becomes part of the walk, as organizations use sustainability discourse to construct and maintain legitimacy.
Floriana Luisi +1 more
wiley +1 more source
The Metaphor of Light – Perspectives on Conceptual Metaphors
Acta Universitatis Sapientiae: Philologica, 2022 The language of perception, regarded from the perspective of the sensory modality principle, is common to all humans within similar cultural backgrounds. Its conceptualization, from a semantic standpoint is, however, language-specific. With this view in mind, the prime objective of this study is to investigate, from a cognitive linguistic perspective ...
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The circular economy, dominated by capitalocentric, technocentric, and eco‐modernist discourses, risks perpetuating systemic injustice because of its limited consideration of the social and of what is possible. In this article, we examine how social justice can be embedded into circular business models (CBMs)—key drivers of the circular ...
Fernando C. Lit +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The transition to a circular economy requires firms to mobilize organizational capabilities that redesign how value is created, delivered, and captured. Although Circular Business Model Innovation (CBMI) has emerged as the central operational mechanism for circular transformation, the capability stack that triggers CBMI and the ...
Haowen Li +4 more
wiley +1 more source
ENGLISH AND BIELORUSSIAN METAPHORS IN ECONOMIC DISCOURSE
Філологічні студії, 2015 The purpose of this article is to examine the features of metaphor in economic discourse. Economy-related lexical units as well as structures typical for economic discourse have been actively utilized in individual and group communication.
N.S. Kukharenka
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