Results 131 to 140 of about 262,883 (301)
POLITICAL CONCEPTUAL METAPHORS IN POLITICAL DISCOURSES: A COGNITIVE SEMANTIC STUDY
Eltin Journal, 2017 This research is entitled Political Conceptual Metaphor in Political Discourses: A Cognitive Semantics Study. The study investigates the type of conceptual metaphor found in the political discourses.
Trisnendri Syahrizal
doaj
A Cognitive -Semantic Study of Love Metaphor in Mawlawi Poems
Zanco Journal of Humanity SciencesThis study is entitled "A Cognitive Semantic Study of Love Metaphor in Mawlawi Poems". It is an attempt to construe the semantic aspects of Mawlawi's poetic texts in light of the cognitive semantic approach. The study, through a linguistic and cognitive
Karzan Abdullah Jezhny
doaj +1 more source
Mapping the Influence of Ansoff's Corporate Strategy
Strategic Change, EarlyView.ABSTRACT This paper conducts a systematic, data‐driven analysis of H. Igor Ansoff's enduring impact on strategic management scholarship. Despite Ansoff's recognition as the “father of strategic management” and the continued relevance of his frameworks—including the Ansoff matrix, weak signals analysis, and strategic thrust—a comprehensive understanding
Ivan Zupic +3 more
wiley +1 more source
Can Conceptual Metaphor Theory account for theory-constitutive metaphors in specialised domains?
, 2022 L'objet de cette étude est de déterminer la pertinence du recours à la théorie de la métaphore conceptuelle pour analyser les métaphores constitutives de théories. Après un bref retour sur la linguistique cognitive et le tournant cognitiviste, et un examen des principes de la TMC, l'analyse se concentre sur les caractéristiques des métaphores ...
openaire +1 more source
A cognitive-based approach to President Obama´s educational discourse through the lens of his State of the Union Addresses (2009-2016) [PDF]
, 2017 In order to gain a cultural understanding of the discourse on education used by President Obama, this article examines the source domains commonly used to refer to education in his State of the Union Addresses, from the time he took office in 2009 to ...
Lázaro Lorente, Luis Miguel +1 more
core +2 more sources
Journal of Traumatic Stress, EarlyView.Abstract Forcible displacement due to war and persecution has reached unprecedented heights across the globe. The mental health impact of trauma and displacement on refugee communities is profound. Although there are several evidence‐based therapies that are efficacious in reducing symptoms of posttraumatic stress disorder and depression in refugees ...
Angela Nickerson +4 more
wiley +1 more source
Navigating and reframing tensions within equity‐centered learning health systems
Learning Health Systems, EarlyView.Abstract Introduction Canada recently joined a growing list of countries that are establishing national collaboratives to exchange knowledge on and scale learning health systems (LHSs) across geographies and sectors. The first symposium of the pan‐Canadian Learning Health Hub was held in June 2024 and included a keynote presentation and breakout ...
Ibukun‐Oluwa Omolade Abejirinde +1 more
wiley +1 more source
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access
Psychology &Marketing, EarlyView.ABSTRACT We introduce Digital Technology Captivity (DTC), a form of consumer vulnerability that arises when digital technologies become the mandatory gateway to essential services. When access is tied to systems that feel unfamiliar, complex, or intimidating—and when preferred alternatives are limited—consumers may experience heightened vulnerability ...
Carolyn Wilson‐Nash +4 more
wiley +1 more source
Information and Experience in Metaphor: A Perspective From Computer Analysis [PDF]
, 1986 Novel linguistic metaphor can be seen as the assignment of attributes to a topic through a vehicle belonging to another domain. The experience evoked by the vehicle is a significant aspect of the meaning of the metaphor, especially for abstract metaphor,
Russell, Sylvia Weber
core +2 more sources
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
Psychology &Marketing, EarlyView.ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki +2 more
wiley +1 more source