Results 221 to 230 of about 352,472 (292)

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi   +3 more
wiley   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

The Perception of Names in Experimental Studies on Ethnic Origin: A Cross-National Validation in Europe. [PDF]

open access: yesSci Data
Ghekiere A   +24 more
europepmc   +1 more source

Racism at Work: A Critical Qualitative Investigation

open access: yesThe Career Development Quarterly, EarlyView.
ABSTRACT An area of life that is profoundly impacted by anti‐Black racism is the world of work. Black Americans face persistent barriers from hiring to wage inequality to everyday mistreatment. In response, we conducted a critical qualitative investigation to explore how racism manifests in workplaces, uncover overlooked aspects of Black Americans ...
Michael Gordon   +3 more
wiley   +1 more source

Asynchronous LGBTQ+ Affirming Counseling Training With Early Career Counselors: A Mixed Methods Program Evaluation

open access: yesCounselor Education and Supervision, EarlyView.
ABSTRACT A growing body of research shows that training in LGBTQ+ affirming counseling (LGBTQ+ AC) positively impacts counselors’ perceived knowledge and skills in providing mental health services to LGBTQ+ communities. Existing program evaluations of LGBTQ+ AC, however, have primarily used synchronous delivery formats and cultural competency models ...
Amber L. Pope   +7 more
wiley   +1 more source

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