Results 231 to 240 of about 117,889 (249)

Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement

Journal of Business Economics, 2020
Nonprofit organizations need loyal donors to accomplish their mission and goals. However, organizations lose up to 60% of their first-time donors. Therefore, a deeper understanding of the determinants of donor loyalty is necessary.
Jörg Lindenmeier, Dieter K Tscheulin, Stephan Olk   +2 more
exaly   +2 more sources

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Psychology and Marketing, 2021
Dieter K Tscheulin, Stephan Olk
exaly  

Consumer reactions to olfactory congruence with brand image

Journal of Retailing and Consumer Services, 2020
Bruno Dauce, Karim Errajaa
exaly  

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Journal of Business Research, 2021
Marta Flavian, Daniel Belanche, Sérgio Ibanez-Sanchez   +2 more
exaly  

Self-congruence, functional congruence, and destination choice

Journal of Business Research, 2013
Yuksel Ekinci, Gang Li
exaly  

Tucker's Congruence Coefficient as a Meaningful Index of Factor Similarity

Methodology, 2006
Urbano Lorenzo-Seva, Jos M F Ten Berge
exaly  

Self-congruence, brand attachment and compulsive buying

Journal of Business Research, 2019
Yuksel Ekinci, Arnold Japutra
exaly  

Self-image congruence in consumer behavior

Journal of Business Research, 2012
Drew Martin, Sameer Hosany
exaly  

Properties of persons and situations related to overall and distinctive personality-behavior congruence

Journal of Research in Personality, 2012
David Funder, Christopher S Nave, Ryne A Sherman   +2 more
exaly  

The just design and use of management control systems as requirements for goal congruence

Management Accounting Research, 2013
Natalia Cugueró-Escofet
exaly