Results 251 to 260 of about 123,633 (311)

Congruence relations and congruence classes in lattices

Osaka Mathematical Journal, 1963
openaire   +4 more sources

AmpliPhy improves gene trees by adding homologous sequences without affecting alignments

Kim D, Gil M, Katoh K, Dessimoz C.
europepmc   +1 more source

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Consumer reactions to olfactory congruence with brand image

Journal of Retailing and Consumer Services, 2020
Store managers tend to select odors based upon their pleasing nature without taking into account the notion of congruence between the odor and the brand image.
Bruno Dauce, Karim Errajaa
exaly   +2 more sources

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

Marketing Intelligence & Planning, 2023
PurposeThis paper aims to examine the impact of brand self-congruence on brand advocacy. In addition, the roles of brand love and attachment are examined through a serial mediation model.Design/methodology/approachA total of 324 valid and useable ...
Anwar Sadat Shimul, I. Phau
semanticscholar   +1 more source

Influencers As Endorsers and Followers As Consumers: Exploring the Role of Parasocial Relationship, Congruence, and Followers’ Identifications on Consumer–Brand Engagement

Journal of Interactive Advertising, 2022
Given the benefits and effectiveness of consumer online brand engagement, influencer advertising and marketing have become increasingly popular on social media.
Xiaofan Wei, Huan Chen, Artemio Ramirez, Y. Jeon, Yao Sun   +4 more
semanticscholar   +1 more source

Toward a holistic perspective of congruence research with the polynomial regression model.

Journal of Applied Psychology, 2022
The polynomial regression with response surface analysis (PRRSA) model is widely used in congruence studies, yet its application in congruence research has not achieved the desired theoretical progress in this research area.
Y. Yao, Zhenzhong Ma
semanticscholar   +1 more source

An integrated model of congruence and credibility in celebrity endorsement

International Journal of Advertising, 2022
Based on psychological theories of associative learning and self-concept, this study proposes an integrated conceptual framework of dual-path relationships between two types of congruence (product-celebrity congruence vs.
Jung‐Sook Lee, Hua Chang, Lingling Zhang   +2 more
semanticscholar   +1 more source