Results 261 to 270 of about 352,472 (292)

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

Journal of Marketing Communications, 2016
Debasis Pradhan
exaly  

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Journal of Hospitality and Tourism Research, 2005
Ki-Joon Back
exaly  

Congruences

1992
openaire   +2 more sources

Motive-Goal Congruence: Normative Congruence, Ipsative Congruence And Mindfulness

2006
openaire   +1 more source

Congruence

Mathematics Magazine, 1954
openaire   +1 more source

The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance

Journal of Marketing, 2019
Conor M Henderson, Aparna Sundar
exaly  

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence

International Journal of Hospitality Management, 2018
Xiaoxiao, Juhee Kang
exaly  

Congruence

2022
openaire   +1 more source

Latent Variable Modeling in Congruence Research

Organizational Research Methods, 2009
exaly  

Destination brand personality and destination brand attachment – the involvement of self-congruence

Journal of Travel and Tourism Marketing, 2017
Chaozhi Zhang
exaly