Results 261 to 270 of about 123,633 (311)

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

, 2020
This study investigates the effects of influencer advertising attributes on consumer responses via multiple motive inference processing. Influencer-product congruence and sponsorship disclosure are manipulated as independent variables.
Do Yuon Kim, Hye-young Kim
semanticscholar   +1 more source

The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement

Journal of Destination Marketing & Management, 2020
Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity
Ruixia Chen, Zhimin Zhou, G. Zhan, Nan Zhou   +3 more
semanticscholar   +1 more source

Congruences and Unitary Congruences in Matrix Theory

Journal of Mathematical Sciences, 2023
This article is a survey about congruence and \(*\)-congruence for complex matrices, with no detailed proofs. The author includes a description of a canonical form for \(*\)-congruence and discusses unitary congruence (including a statement of Youla's theorem on the block triangularization for unitary congruence, and Takagi's theorem stating that every
openaire   +2 more sources

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

International Journal of Advertising, 2019
Given the prevalence of social media usage among consumers in China and the rise of social media endorsements, it is important to understand the effects of social media influencers and their product endorsements on consumers.
Yan Shan, K. Chen, J. Lin
semanticscholar   +1 more source

An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence

, 2020
PurposeThe paper aims to provide an alternative view to green consumption behaviors of millennials. In fact, studies on green consumption have usually assumed a common attitude–behavior model for different generations.
Y. Nguyen, H. Nguyen
semanticscholar   +1 more source

Supervisor-subordinate proactive personality congruence and psychological safety: A signaling theory approach to employee voice behavior

Leadership Quarterly, 2019
Building on person-supervisor fit and signaling theory, this study explores the joint effects (i.e., congruence) of supervisor and subordinate proactive personality on subordinate voice behavior through subordinate perceived psychological safety.
Minya Xu, Xin Qin, Scott B. Dust, Marco S. DiRenzo   +3 more
semanticscholar   +1 more source

Response surface analysis with multilevel data: Illustration for the case of congruence hypotheses.

Psychological methods, 2019
Response surface analysis (RSA) is a statistical approach that enables researchers to test congruence hypotheses; the proposition that the degree of congruence between people's values in 2 psychological constructs should be positively or negatively ...
S. Nestler, Sarah Humberg, F. Schönbrodt   +2 more
semanticscholar   +1 more source

Does thinking of myself as leader make me want to lead? The role of congruence in self-theories and implicit leadership theories in motivation to lead

, 2020
The paper focuses on antecedents of leadership self-efficacy and motivation to lead. We propose that the congruence between how individuals see leaders in general (implicit leadership theories) and how they see themselves (implicit self-theories) on ...
B. Schyns, Tina Kiefer, Roseanne J. Foti
semanticscholar   +1 more source

Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation

Journal of business research, 2019
While a substantial body of research suggests that congruence between a brand's image and the consumer's self-image strongly impacts their attitude towards the brand, our research sheds new light on Chinese consumers and the self-congruence theory ...
Xiajing Zhu, Lefa Teng, Lianne Foti, Y. Yuan   +3 more
semanticscholar   +1 more source

The trickle-down effect of responsible leadership on unethical pro-organizational behavior: The moderating role of leader-follower value congruence

Journal of business research, 2019
This study aims to explore how and when responsible leadership flows down the organizational hierarchy to reduce unethical pro-organizational behavior (UPB).
K. Cheng, Feng Wei, Yinghui Lin
semanticscholar   +1 more source