Results 291 to 300 of about 132,858 (359)
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An integrated model of congruence and credibility in celebrity endorsement
International Journal of Advertising, 2022Based on psychological theories of associative learning and self-concept, this study proposes an integrated conceptual framework of dual-path relationships between two types of congruence (product-celebrity congruence vs.
Jung‐Sook Lee +2 more
semanticscholar +1 more source
, 2021
PurposeThe purpose of this research study is to empirically investigate a hypothesized theoretical framework that captures the impact of brand personality congruence, brand love and brand attachment on brand loyalty in the luxury branding sector.Design ...
K. Shetty, Jason R. Fitzsimmons
semanticscholar +1 more source
PurposeThe purpose of this research study is to empirically investigate a hypothesized theoretical framework that captures the impact of brand personality congruence, brand love and brand attachment on brand loyalty in the luxury branding sector.Design ...
K. Shetty, Jason R. Fitzsimmons
semanticscholar +1 more source
International Journal of Advertising, 2019
Given the prevalence of social media usage among consumers in China and the rise of social media endorsements, it is important to understand the effects of social media influencers and their product endorsements on consumers.
Yan Shan, K. Chen, J. Lin
semanticscholar +1 more source
Given the prevalence of social media usage among consumers in China and the rise of social media endorsements, it is important to understand the effects of social media influencers and their product endorsements on consumers.
Yan Shan, K. Chen, J. Lin
semanticscholar +1 more source
, 2020
PurposeThe paper aims to provide an alternative view to green consumption behaviors of millennials. In fact, studies on green consumption have usually assumed a common attitude–behavior model for different generations.
Yen Thi Hoang Nguyen, H. Nguyen
semanticscholar +1 more source
PurposeThe paper aims to provide an alternative view to green consumption behaviors of millennials. In fact, studies on green consumption have usually assumed a common attitude–behavior model for different generations.
Yen Thi Hoang Nguyen, H. Nguyen
semanticscholar +1 more source
Psychotherapy, 2011
Congruence or genuineness is a relational quality that has been highly prized throughout the history of psychotherapy, but of diminished research interest in recent years. In this article, we define and provide examples of this attribute of the therapy relationship and present an original meta-analytic review of the empirical literature showing its ...
Gregory G, Kolden +3 more
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Congruence or genuineness is a relational quality that has been highly prized throughout the history of psychotherapy, but of diminished research interest in recent years. In this article, we define and provide examples of this attribute of the therapy relationship and present an original meta-analytic review of the empirical literature showing its ...
Gregory G, Kolden +3 more
openaire +2 more sources
Journal of Palliative Medicine, 2020
Background: Understanding the factors that affect the congruence between preferred and actual place of death may help providers offer clients customized end-of-life care settings.
Jiaoli Cai +3 more
semanticscholar +1 more source
Background: Understanding the factors that affect the congruence between preferred and actual place of death may help providers offer clients customized end-of-life care settings.
Jiaoli Cai +3 more
semanticscholar +1 more source
Response surface analysis with multilevel data: Illustration for the case of congruence hypotheses.
Psychological methods, 2019Response surface analysis (RSA) is a statistical approach that enables researchers to test congruence hypotheses; the proposition that the degree of congruence between people's values in 2 psychological constructs should be positively or negatively ...
S. Nestler +2 more
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Congruences and Unitary Congruences in Matrix Theory
Journal of Mathematical Sciences, 2023This article is a survey about congruence and \(*\)-congruence for complex matrices, with no detailed proofs. The author includes a description of a canonical form for \(*\)-congruence and discusses unitary congruence (including a statement of Youla's theorem on the block triangularization for unitary congruence, and Takagi's theorem stating that every
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The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
Journal of Marketing, 2019Brand sponsorship connects brands with large, passionate audiences. The sponsorship literature emphasizes the importance of brand sponsor–team congruence; however, prior research has largely focused on the relevance of the brand to the sport or ...
Conor M. Henderson +2 more
semanticscholar +1 more source
Relationship Conflict, Family Name Congruence, and Socioemotional Wealth in Family Firms
Family Business Review, 2018We investigate how family relationship conflict and family and firm name congruence influence subjective firm valuations by family firm owner-managers. Drawing on the socioemotional wealth perspective, behavioral agency theory and mixed gamble reasonings,
M. Rousseau +3 more
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