The link between self-uncertainty and conspicuous consumption: Tolerance of uncertainty as a moderator [PDF]
This study, based on self-affirmation theory, aims to investigate the impact of self-uncertainty on individual consumption behavior. Self-uncertainty was categorized into moral, cognitive, and interpersonal self-uncertainty, and different types of self ...
Xiaoming Wang +4 more
doaj +2 more sources
The present study explored potential factors that may mediate the relationship between narcissism and conspicuous consumption, as the underlying reasons for this connection remain uncertain.
Virgil Zeigler-Hill +3 more
doaj +2 more sources
Social visibility of consumption and conspicuous consumption: An empirical analysis of Chinese wedding ceremonies. [PDF]
This study explores the transformative impact of a digital platform integrating social media platforms like WeChat and Weibo with social e-commerce applications such as RED on individuals' consumption behaviours.
Shamu Y, You Z, Wang M.
europepmc +2 more sources
Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers. [PDF]
BACKGROUND Contemporary adolescents, also known as Generation Z, are an important group of consumers due to the role they play in today’s economy. The present study investigates the relationship between materialism and brand engagement in self-concept ...
Kolańska-Stronka M, Gorbaniuk O.
europepmc +2 more sources
Narcissism and conspicuous consumption
Narcissists are prone to conspicuous consumption, that is, preference for luxury over mundane products. We analyze four reasons for their conspicuous consumption: positive distinctiveness (individuation and status), meaning in life, materialism, and sexual signaling. Empirical support for these reasons ranges from good to preliminary.
Constantine Sedikides, Claire M. Hart
openaire +3 more sources
Effect of childhood socioeconomic status on conspicuous consumption of college students: the chain mediating roles of social comparison and materialism [PDF]
Objective To examine the impact of childhood socioeconomic status on college students’ conspicuous consumption, and the mediating effects of social comparison and materialism.
Xin Li +3 more
doaj +2 more sources
Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities. [PDF]
The purpose of this study was to analyze the relations of conspicuous consumption tendency, self-expression satisfaction, and SNS use satisfaction of Gen Z through SNS activities. For a week from 17–23 March 2021, an online survey was conducted targeting
Shin SA, Jang JO, Kim JK, Cho EH.
europepmc +2 more sources
Conspicuous consumption and satisfaction [PDF]
Traditional tools of welfare economics identify the envy-related welfare loss from conspicuous consumption only under very strong assumptions. Measured income and life satisfaction offers an alternative for estimating such consumption externalities.
Rainer Winkelmann
core +5 more sources
Conspicuous Consumption and Overlapping Generations? [PDF]
This paper investigates household decisions, and optimal taxation in an overlapping generations model in which individual utility depends on a weighted average of consumption of ones peers — a “keeping up with the Joneses” consumption externality.
Ronald Wendner
core +8 more sources
Mating Goals Moderate Power’s Effect on Conspicuous Consumption Among Women [PDF]
This study aimed to use evolutionary psychology to explain conspicuous consumption’s relationship with mating goals among women. We used experiments to show that power moderates conspicuous consumption’s relationship with mating goals among women through
Taiyang Zhao +4 more
doaj +2 more sources

