Results 181 to 190 of about 7,007 (279)

Construal level theory in digital health: How consideration of future consequences bridges health beliefs and the intention to use fitness apps. [PDF]

Digit Health
Ahadzadeh AS, Shangfei J, Jiawen Y, Lee KF, Ong FS.   +4 more
europepmc   +1 more source

Surprise Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim, Weng Marc Lim, Park Thaichon   +2 more
wiley   +1 more source

Exploring perceived learning effectiveness in virtual reality health communication through the lens of construal level theory. [PDF]

BMC Public Health
Liao CH.
europepmc   +1 more source

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

Psychology &Marketing, EarlyView.
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley   +1 more source

Perception of hypotheticality in technology-based business ideas: effects on Opportunity Beliefs from a Construal Level Theory perspective. [PDF]

Front Psychol
Andrade-Valbuena NA, Sergio Olavarrieta S, Juan Pablo Torres C.   +2 more
europepmc   +1 more source

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

Psychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku, Gülen Sarial‐Abi, Selma Kadic‐Maglajlic   +2 more
wiley   +1 more source

The Influence of Cognitive and Emotional Factors on Social Media Users' Information-Sharing Behaviours during Crises: The Moderating Role of the Construal Level and the Mediating Role of the Emotional Response. [PDF]

Behav Sci (Basel)
Lu Y.
europepmc   +1 more source

How Artificial Intelligence Influences Consumer Reflection in Decision‐Making: The Role of AI Anthropomorphism and Reinforcement

Psychology &Marketing, EarlyView.
ABSTRACT Consumer reflexivity describes how individuals evaluate consumption in relation to their historical, social, and ideal selves. As AI‐driven recommendations become increasingly personalized, understanding how AI design features shape these reflexive processes is essential.
En Chen, Jie Meng, Safak Dogan
wiley   +1 more source

Manipulating the odds: The effects of Machiavellianism and construal level on cheating behavior. [PDF]

PLoS One, 2019
Jaffé ME, Greifeneder R, Reinhard MA.
europepmc   +1 more source

The effect of level of construal on terror management.

The Proceedings of the Annual Convention of the Japanese Psychological Association, 2012
Gen ITO, Yohtaro TAKANO, Yasashi SHINOHARA   +2 more
openaire   +2 more sources