Results 261 to 270 of about 640,440 (299)

AI-Powered Insights Into Consumer Behaviour: Ethical And Strategic Implications For Predictive Marketing

open access: diamond
Dr. Vellala Subrahmanya Ramamurty, Dr. Polamarasetty Nooka Appa Rao, Sunkari Suneetha, Jsk chakravarthi
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RATIONAL CONSUMERS* [PDF]

open access: possibleInternational Economic Review, 2016
The life cycle/permanent income hypothesis (LCPIH) entails two postulates: People have rational expectations and people do not have problems with self‐control. If either or both of these postulates do not apply, we cannot obtain a testable implication for the LCPIH.
Kohei Kubota, Mototsugu Fukushige
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Consumer Research for Consumers

Journal of Consumer Research, 2001
This article outlines a consumer‐focused approach for the study of consumer behavior. I argue that much of the existing literature, by developing knowledge that focuses on the determinants of consumer purchasing, is implicitly biased toward a marketing perspective of consumer behavior.
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Consuming the consumers

Journal of Pidgin and Creole Languages, 2011
Previous sociolinguistic research concerning the use of Hawai‘i Creole (HC) in public discourse has posited a link between a negative public image and subsequent discouragement of its use by government and media (e.g. Romaine 1999; Sato 1989, 1991, 1994), except in some limited venues.
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Consumer referrals [PDF]

open access: possibleInternational Journal of Industrial Organization, 2013
In many industries, firms reward their customers for making referrals. We analyze the optimal policy mix of price, advertising intensity, and referral fee for monopoly when buyers choose to what extent to refer other consumers to the firm. We find that the firm uses its referral fee, but not its price or advertising level, to manage referrals.
Maria Arbatskaya, Hideo Konishi
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Consumer Socialisation

Applied Psychology, 1999
Les enfants doivent acquérir des capacités appropriécs en matière de consommation, d'orientations comportementales et des attitudes pour prendre part de façon effective au marche des adultes. La socialisation du consommateur avant l'age adulte est aussi nécessaire pour que les enfants traitent les problèmes pratiques qui se posent dans leur marché de l'
Fiona Cram, Sik Hung Ng
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