A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING [PDF]
This paper presents current theoretical and empirical findings on consumers� preference change in cobranding. We develop a conceptual model to illustrate attitudinal changes in co-branding based on the findings of previous research.
Chia-Lin LEE, Reinhold DECKER
core
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Brazilian Consumer Attitude Towards the Concept of Meat Products with Claims of Naturalness, Healthiness and Sustainability. [PDF]
Rocha HC +4 more
europepmc +1 more source
Assessing the Consumer Acceptance and Market Potential of Alternative Meats [PDF]
Introduction, project objectives and project background: This initiative to this project, including the original project proposal, goes back to Professor Kevin Chen (he is no longer with the Department of Rural Economy).
Gao, Fei +2 more
core +1 more source
ABSTRACT Despite the broad focus on necessity‐ and opportunity‐driven entrepreneurship in research and policy, the entrepreneurial dichotomy within the agribusiness context has not been adequately addressed. This study contributes to closing this knowledge gap by examining youth's perceptions of agribusiness through the lens of the push‐pull motivation
Cool Dady Mangole +6 more
wiley +1 more source
Price Fairness, Consumer Attitude, and Loyalty in the U.S. Egg Market: The Moderating Roles of Tariff Concern and Education Level. [PDF]
Kim MG, Moon J.
europepmc +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Plant-Based Chocolate Desserts: Analysis of Consumer's Response According to Sensory Properties of Products and Consumer Attitude Towards Meat Reduction. [PDF]
Della Fontana FD +4 more
europepmc +1 more source
Willingness to pay for genetically modified food and non-food products [PDF]
This paper presents estimates of consumers' willingness to pay for a GM food and non-food product based on data collected in a choice experiment. The choice experiment was part of a survey of 1510 randomly selected consumers in Germany that was mailed in
Bruhn, Maike +2 more
core +1 more source
Farmers’ Protests in Germany: Media Coverage and Types of Bias
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source

