Results 261 to 270 of about 553,550 (312)

Notes on the Measurement of Consumers' Attitudes

Journal of Marketing, 1936
IN RECENT years there has been a noteworthy development of methods for measuring many of the objective factors which are associated with the existence of markets. Studies of the distribution of population, of incomes, of trading areas, of retail outlets, have multiplied. New methods of approach have been devised and new sources explored.
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Consumer Attitudes, Uncertainty, and Consumer Spending

1998
L'étude examine le lien entre les dépenses de consommation et l'indice des attitudes des consommateurs du Conference Board, que l'on considère largement depuis quelques années comme un indicateur avancé utile des dépenses de consommation. Toutefois, l'utilité de cet indice aux fins de l'analyse de la consommation est encore mal étayée du point de vue ...
Côté, Denise, Johnson, Marianne
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The Attitude of the Consumer to Prices

Management Decision, 1979
It is stated in a recent commercial publication that of a set of products test marketed in the course of recent years, 20 per cent of the failures was mainly due to the price and the product not being well matched. While the statistical evidence presented appears to be rather too slender to permit generalisations, its indications are in conformity with
André Gabor, C.W.J. Granger
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Consumer Attitudes to Meat

Proceedings of the British Society of Animal Production (1972), 1988
The meat industry has come under increasing pressure in recent years: there is increased competition between the meat species and between neat and non-meat alternatives. Earlier qualitative consumer research (Wright and Slattery, 1986) highlighted several factors causing concern which were apparently affecting meat consumption. These factors included
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Consumer Attitudes and Their Forecasting Power for Consumer Spending

Journal of Money, Credit and Banking, 2017
The University of Michigan's Surveys of Consumers is summarized with principal components of consumer attitudes with respect to income and wealth, prices, and interest rates and credit availability. These summary measures contain information beyond that captured by the Index of Consumer Sentiment.
MICHELLE L. BARNES, GIOVANNI P. OLIVEI
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Attitudes, Rationality and Consumer Demand

1989
Ever since the marginalist revolution, the analysis of consumer behaviour has occupied a central place in economic thought. Indeed, its development has moulded much of the apparatus and technique that forms today’s economic tool kit. In the heyday of nineteenth century neo-classicism, preoccupation with this subject substantially absorbed the economic ...
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Consumer attitudes and concerns

2005
Interviewing key executives of manufacturers and store chains, as well as consumer researchers and consumers themselves, you become aware of many concerns regarding packaging issues that are on their minds. We may not agree with all their views or their suggested solutions, but since they surfaced repeatedly in our interviews, they deserve discussion.
Herbert Meyers, Richard Gerstman
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Consumer attitudes and the governance of food safety

Public Understanding of Science, 2008
This paper reports the analysis of a recent study of public perception of food safety governance in Spain, using genetically modified (GM) foods as an indicator. The data make clear that Spanish food consumers are aware of their rights and role in the marketplace.
Oliver, Todt, Emilio, Muñoz, Marta, González, Gloria, Ponce, Betty, Estévez   +4 more
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Creative consumers: awareness, attitude and action

Journal of Consumer Marketing, 2011
PurposeThis paper aims to report on the construction of a scale to measure a firm's stance towards creative consumers; that is, customers who adapt, modify or transform a proprietary offering.Design/methodology/approachA measurement instrument, called the 3As, is developed to assess the extent to which an organization is aware of its creative customers,
Berthon P., Campbell C., Pitt L., McCarthy I.   +3 more
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Consumer attitudes to irradiation

Food Control, 1991
Abstract The National Consumer Council was set up in the UK in 1975 to ensure that the interests of consumers are taken into proper account in relevant policies and proposals. Today it is financed almost exclusively by a grant from the Department of Trade and Industry. Although it is financed by Government, but it is completely independent of it.
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