Results 261 to 270 of about 46,315 (315)
Some of the next articles are maybe not open access.
Consumer behaviour in tourism.
2011Abstract This chapter introduces the most important classic tenets in consumer behaviour with respect to their applicability in the tourism field. The chapter first deals with behavioural determinants of a broader nature, concentrating on reference group influences.
Ballantyne, Ronnie +2 more
openaire +3 more sources
Developments in Consumer Behaviour
2012Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list.
Gordon R. Foxall, Victoria K. Wells
openaire +2 more sources
Consumer Behaviour and Optimal Advertising [PDF]
The Journal of the Operational Research Society, 1979 Using Nicosia's formulation of consumer behaviour, optimal advertising strategies are derived. Other studies, using empirical data, have shown that advertising should be concentrated at the early part of the product life cycle and the paper discusses what assumptions about consumer behaviour must be made to obtain that results.
openaire +1 more source
Consumer Behaviour (RLE Consumer Behaviour)
2014This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making.
openaire +2 more sources
Evolution of Consumer Policy and Consumer Behaviour
2020Demand-side policies are crucial for complementing pro-competitive regulation (and competition law enforcement) in order to obtain a substantial liberalisation outcome. Therefore, policy actions should be aimed at empowering consumers as demand-side market players, e.g., by reducing switching costs and preventing lock-in phenomena.
Antonio Nicita, Antonio Manganelli
openaire +2 more sources
1975
Publisher Summary This chapter discusses the role of population as consumers of the product or services in determining the success or failure of businesses by examining the consumer's behavior. A simple analysis of industrial activities would show that there are three basic processes, buying materials, production, and selling the result. Ultimately, a
openaire +2 more sources
Publisher Summary This chapter discusses the role of population as consumers of the product or services in determining the success or failure of businesses by examining the consumer's behavior. A simple analysis of industrial activities would show that there are three basic processes, buying materials, production, and selling the result. Ultimately, a
openaire +2 more sources
1973
In the history of demand analysis two threads, related but separable, can be discerned. These are first the work of economists interested in the discovery of general laws governing the operation of markets, particularly agricultural markets; and second the work of those, originally statisticians, interested in the psychological laws governing what has ...
Angus Deaton, Alan Brown
openaire +2 more sources
In the history of demand analysis two threads, related but separable, can be discerned. These are first the work of economists interested in the discovery of general laws governing the operation of markets, particularly agricultural markets; and second the work of those, originally statisticians, interested in the psychological laws governing what has ...
Angus Deaton, Alan Brown
openaire +2 more sources
2021
Consumers in emerging economies are becoming environmentally sensitive, and as a result, the understanding of green consumer behaviour becomes paramount in the organisational quest for sustainable growth. Despite this, researchers and practitioners in their pursuit of green marketing strategies have relied extensively on generic consumer behaviour ...
Andrews Agya Yalley +2 more
openaire +2 more sources
Consumers in emerging economies are becoming environmentally sensitive, and as a result, the understanding of green consumer behaviour becomes paramount in the organisational quest for sustainable growth. Despite this, researchers and practitioners in their pursuit of green marketing strategies have relied extensively on generic consumer behaviour ...
Andrews Agya Yalley +2 more
openaire +2 more sources
Perspectives on Consumer Behaviour [PDF]
, 2011 This chapter starts with the notion that consumer behaviour has been the object of varying perspectives, assumptions and interpretations. It introduces perspectives concerned with the maximisation of consumer self-interest according to tastes and income constraints in the traditional economic model.
Farhat Yusuf +2 more
openaire +1 more source
1995
As well as understanding a market in terms of trends, competitors, segments and so on, organisations supplying products or services also need to have an appreciation of the way customers behave when coming to a specific purchase decision. In addition, organisations need to understand how this behaviour varies between different groups of customers in ...
Mike Meldrum, Malcolm McDonald
openaire +2 more sources
As well as understanding a market in terms of trends, competitors, segments and so on, organisations supplying products or services also need to have an appreciation of the way customers behave when coming to a specific purchase decision. In addition, organisations need to understand how this behaviour varies between different groups of customers in ...
Mike Meldrum, Malcolm McDonald
openaire +2 more sources