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, 2020 Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour.
Pieters, Rik +4 more
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2023
AbstractThis chapter builds on some general empirical properties of consumption decisions and their evolution. We present a simple model which tries to capture—albeit in a quite rudimentary form—phenomena like the existence of recognizably different ‘lifestyles’, lexicographic orders on consumption acts, (limited) path-dependency of individual and ...
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AbstractThis chapter builds on some general empirical properties of consumption decisions and their evolution. We present a simple model which tries to capture—albeit in a quite rudimentary form—phenomena like the existence of recognizably different ‘lifestyles’, lexicographic orders on consumption acts, (limited) path-dependency of individual and ...
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Consumer Behaviour (RLE Consumer Behaviour)
2014This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making.
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Economics and Consumer Behaviour.
Journal of the Royal Statistical Society. Series A (General), 1981R. P. Byron +2 more
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The Measurement of Consumers' Behaviour
Revue de l'Institut International de Statistique / Review of the International Statistical Institute, 1955openaire +1 more source