Results 211 to 220 of about 954,388 (248)
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Why we boycott: consumer motivations for boycott participation and marketer responses [PDF]
While boycotts are increasingly relevant for management decisionmaking, there has been little research of an individual’s motivation to boycott. Drawing upon the helping behavior and boycott literatures, we take a costbenefit approach to the decision to boycott and present a conceptualization of motivations for boycott participation.
Klein, J G, Smith, N C, John, A
openaire
Consumers activism: The Facebook boycott of cottage cheese
2015We study a consumer boycott on cottage cheese that was organized in Israel on Facebook in the summer of 2011 following a steep increase in prices after price controls were lifted in 2006. The boycott led to an immediate decline in prices which stayed low more than three years after the boycott.
Hendel, Igal E +2 more
openaire +2 more sources
“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott
International Journal of Sports Marketing and Sponsorship, 2023Jon Dart
exaly
Consumer nationalism in digital space: A case study of the 2017 anti-lotte boycott in China
Convergence, 2023Sara Liao
exaly
Impact of Situational Consumer Animosity and Ethnocentrism on Consumer Boycotts
SSRN Electronic Journal, 2023Siqin Deng, Yue Wang
openaire +1 more source
Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
Journal of Business Ethics, 2021Stefan Hoffmann +2 more
exaly

