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Profiling European Consumers that Engage in Boycotting
European Conference on Knowledge Management, 2023 Boycotting involves abstention from buying specific products or brands for political, ethical, or ecological reasons. Boycott is usually framed as an expression of political consumerism and has been on the rise. Companies that suffer a boycott may endure severe consequences including long-term damaged brand image and harmed reputation.
Mata, F. +3 more
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Effects of Leaderboards in Games on Consumer Engagement [PDF]
Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, 2018 Gamification is the process of adding games or game-like elements to a non-game task in order to encourage participation and engagement [8]. Gamification, as a means of engaging consumers [6, 10, 16], has become more and more popular and implemented in a range of user-oriented applications.
Laura C. Amo +3 more
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Consumer Brand Engagement Beyond the “Likes” [PDF]
Frontiers in Psychology, 2021 In most consumer brand engagement (CBE) scales, indicators of CBE refer to behaviors that are related to social media or online brand communities. CBE also occurs beyond the Internet context in real-life settings. This paper reports the development and validation process of a CBE scale beyond the Internet behavior context.
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Consumer engagement in health services in Queensland, Australia: A qualitative study about perspectives of engaged consumers [PDF]
Health & Social Care in the Community, 2020 Successive health policies demonstrate unwavering commitment to partnering with consumers and communities. However, engaging consumers is complex and replete with priorities, perspectives and values that are firmly held, virtuous and different. In the context of political imperatives and different approaches to partnering with consumers in health ...
Carolyn Ehrlich +2 more
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Consumer Engagement in an Online Brand Community [PDF]
, 2020 This chapter aims to explore consumer engagement in an online brand community. Consumer engagement includes cognitive, affective, and behavioral dimensions. This qualitative research focuses on the Finnish online forum called Brick Builders. This community is fully fan-based without any company involvement and it includes different age groups and both ...
Kurikko, Hanna, Tuominen, Pekka
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Consumer Engagement Characteristics in Mobile Advertising
Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management, 2017 Advertising on mobile devices is becoming increasingly more important as the possibilities regarding their design and context become increasingly more extensive. This research focuses on the characteristics of design and context regarding mobile advertisements, structured according to the CRISP-DM process model.
Lonneke Brakenhoff, Marco Spruit
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, 2018 Consumer engagement is increasingly emphasized in healthcare initiatives and has been a priority in healthcare reforms. Consumer engagement takes multiple forms, including increased involvement of consumers in their own care, in organizational design, and in broader policy decision-making processes.
Jacobs, Laurie M +4 more
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Consumer engagement in doctoral research - what difference does it make? [PDF]
Spinal Cord, 2023 Rees L, Sherwood M, Shields N.
europepmc +1 more source
Increasing consumer engagement: tools to engage service users in quality improvement or implementation efforts. [PDF]
Front Health Serv, 2023 Woodward EN +9 more
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Propelling consumer engagement via entrepreneurs' live streaming? [PDF]
Front Psychol, 2022 Jiang Z, Wang H, Xue J, Zhai T.
europepmc +1 more source