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Journal of Global Marketing, 2018
This study investigates how the value of consumer ethnocentrism (CET) and ethnocentric marketing affect consumers' purchase intentions for domestic and foreign brands in China.
C. Min Han, Chen Guo
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This study investigates how the value of consumer ethnocentrism (CET) and ethnocentric marketing affect consumers' purchase intentions for domestic and foreign brands in China.
C. Min Han, Chen Guo
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Consumers' Ethnocentrism and Fashion Leadership
Psychological Reports, 1998This paper reports the results of two surveys of female consumers in Florida to discover whether fashion leadership was associated with ethnocentrism or how consumers feel about purchasing foreign-made products. Age was uncorrelated with fashion leadership in each study and only weakly correlated with consumers' ethnocentrism in Study 1 ( r = .12). In
Pierre Beaudoin +2 more
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Consumer ethnocentrism and willingness to buy
International Marketing Review, 2011PurposeThe purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the tendency for consumer ethnocentrism.
Josiassen, Alexander +2 more
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Consumer ethnocentrism in developing countries
European Research on Management and Business Economics, 2019 Previous research has shown that consumers in developed countries display a high level of consumer ethnocentrism by prioritizing local products over foreign manufactured ones. Paradoxically, it is generally believed that consumers from developing countries, and least developed countries, are more inclined to buy imported goods instead of domestic ones ...
Karoui, Sedki, Khemakhem, Romdhane
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Consumer ethnocentrism and consumer animosity: A literature review
Strategic Change, 2021AbstractThe study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field,
Maya F. Farah, Nour I. Mehdi
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Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies
Journal of Consumer Behaviour, 2008Abstract This study examined consumer ethnocentrism in Chinese societies and further to reveal whether more ethnocentric consumers would have higher preferences of domestic products. Multi‐item CETSCALE was applied in the study. Consumer surveys were administered in Taipei, Taiwan and in Shanghai, China, using stratified sampling method following the
Jane Lu Hsu, Han‐Peng Nien
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2013
The concept of consumer ethnocentrism describes consumers’ feelings, attitudes, and behavior towards domestic products as subjects of pride and identity. As one of the most researched phenomena in the international marketing literature, consumer ethnocentrism is often considered an important informal barrier for international trade.
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The concept of consumer ethnocentrism describes consumers’ feelings, attitudes, and behavior towards domestic products as subjects of pride and identity. As one of the most researched phenomena in the international marketing literature, consumer ethnocentrism is often considered an important informal barrier for international trade.
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Cognitive Style and Consumers' Ethnocentrism
Psychological Reports, 1994The greater availability to consumers of foreign goods since the recent globalization of business has increased the need for measures to assess consumers' attitudes and preferences for domestic and foreign products. Consumers' ethnocentrism has been proposed as a construct that may partially explain why some consumers evaluate domestic products more ...
Roger P. McIntyre, Hawa J. Meric
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Service Expectations and Consumer Ethnocentrism
Australasian Marketing Journal, 2002This paper proposes that the concept of consumer ethnocentrism can be examined by looking at departures from the strong price/quality relationship perceived by consumers in many countries. To illustrate the argument, we examine service expectations toward life insurance and university international programs in Thailand. In evaluating country-of-origin
Mark Speece, Krairoek Pinkaeo
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Consumer ethnocentrism and consumer animosity: antecedents and consequences
International Journal of Emerging Markets, 2015Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism
Pilar Fernández-Ferrín +3 more
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