Results 241 to 250 of about 16,837 (271)

Chinese consumer ethnocentrism: A field experiment

Journal of Consumer Behaviour, 2012
ABSTRACTConsumer ethnocentrism presents barriers for internationalising organisations. In China, evidence of a resurgent nationalism partly fuelled by rapid economic growth portends a shift in consumption away from foreign towards domestic products.
Bi, X., Gunessee, S., Hoffmann, R., Larner, J., Hui, W., Ma, Q.-P., Mattison Thompson, Frauke   +6 more
openaire   +3 more sources

Consumer ethnocentrism in international services marketing

International Business Review, 1998
Consumer ethnocentrism is a relatively new and unknown concept in marketing theory and practice. This concept, which has its roots in sociology, leads to a nationalistic evaluation of foreign products and services. In view of the growing internationalisation of services, consumer ethnocentrism may play an important role in the global market place ...
Ruyter, de, J.C., Wetzels, M.G.M., Birgelen, van, M.   +2 more
openaire   +2 more sources

Does consumer ethnocentrism influence product knowledge?

Food Quality and Preference, 2015
Abstract Consumer ethnocentrism refers to the consumer opinion as to whether or not it is appropriate or even immoral to purchase foreign-made products. The focus of this paper is to analyze the relationship between consumer ethnocentrism and consumer knowledge structures with the example of Bavarian food products.
Carolin Claudia Seitz, Jutta Roosen
openaire   +1 more source

Consumer Ethnocentrism in Modern Armenia

2016
Since the publication of the seminal scholarly piece by Schooler (1965) on product bias in the Central American Common Market, the field of consumer behaviour had been flourishing with the studies investigating the effects of product place origin, or country-of-origin (COO), on consumer decision making process. The studies have shown that consumers use
openaire   +1 more source

Online Consumer Ethnocentrism of Danish Consumers

2017
No doubt that consumer ethnocentrism is an important phenomenon in international marketing. However, not much attention has been paid to consumer ethnocentrism in an online context. The current study aims to fill in this gap. Specifically, the ethnocentric tendency of Danish online consumers is examined.
openaire   +2 more sources

Ethnocentric Consumers

Journal of International Consumer Marketing, 1992
Sherri McLain, Brenda Sternquist
openaire   +1 more source

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Journal of Business Research, 2021
Hector Gonzalez-Jimenez
exaly  

Consumer Ethnocentrism and Brand Name Evaluations [PDF]

Revista Economica, 2015
KUMRU Uyar, YUNUS Dursun
openaire   +2 more sources

Consumer Ethnocentrism and e-Commerce:A Study of Danish Online Consumers and their Ethnocentric Tendencies

2018
The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.
openaire   +2 more sources

Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective

Journal of International Marketing, 2015
Adamantios Diamantopoulos
exaly