Results 261 to 270 of about 550,455 (290)

Modeling Interdependent Consumer Preferences

Journal of Marketing Research, 2003
A consumer's preference for an offering can be influenced by the preferences of others in many ways, ranging from social identification and inclusion to the benefits of network externalities. In this article, the authors introduce a Bayesian spatial autoregressive discrete-choice model to study the preference interdependence among individual consumers.
Sha Yang, Greg M. Allenby
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Clothing Preferences of Older Consumers

Perceptual and Motor Skills, 1998
The study focused on identifying the apparel needs of older men and women in a midwestern county. A survey technique was used to collect data on older peoples' preferences for apparel including accessories, most preferred items, identified similarity with previous apparel choices, and identification of buyer of the apparel. Descriptive statistics were
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Quantifying Consumer Preferences

2009
Demand studies and understanding consumer behavior remain two of the most important areas of analysis by practicing applied economists and econometricians. This book presents research on the estimation of demand systems and the measurement of consumer preferences.
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Consumer Choices: Tastes, Preferences, Constraints

1998
Cette intervention étudie en premier lieu l'évolution de l'alimentation en longue période, puis évoque les attentes des consommateurs, les tendances socio-démographiques qui sont à l'arrière-plan de l'évolution de la consommation, et enfin les conséquences de cette évolution en matière de recherche.
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Consumer preference structure analysis

Journal of Direct Marketing, 1993
This article discusses a research tool for marketing strategies—Consumer Preference Structure Analysis—as an illustration of how direct marketers can benefit from an understanding of the patterns in consumer choice behavior. From purchasing histories and product attribute ratings, this innovative strategic marketing tool defines a hierarchy of buyer ...
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Consumer Preferences

2023
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Modelling consumer preferences

2013
The CUB model is a mixture distribution recently proposed in literature for modeling ordinal data whose parameters may be related to explanatory variables characterizing the raters or the object of evaluation. Although various methodological aspects of this class of models have been investigated, the problem of multivariate ordinal data representation ...
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CONSUMER PREFERENCE

Medical Care, 1964
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Consumers' Preferences and Ecological Consciousness

International Economic Review, 1975
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Consumer Preferences

2018
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