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Discussion: Contributions of Psychology to the Microeconomic Analysis of Consumer Demand for Food
, 1963 Joseph Gartner
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Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory [PDF]
Consumer psychology provides enough evidence that consumer behavior is not just one side of our existence, but, as a matter of fact, it is a central dimension of our everyday lives, engaging us into changing and defining our identity, beliefs, attitudes ...
Catalina BUTNARU
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Switching intention to online channel in Vietnam – A case study of consumer electronics goods
Cogent Business & ManagementOnline retailing has been growing significantly. However, electronic retailers have still encountered some issues related to consumer psychology and potential risks besides the widely acknowledged advantages of the online channels.
Phan Duy Hung +4 more
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The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is
Bogdan Andrei BUDICA +2 more
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The effects of store atmosphere on shopping behaviour - A literature review. [PDF]
, 2012 This paper provides an insight into how the atmospherics of a retail environment influence shopping behaviour. Its objective is to support researchers and practitioners by summarizing the current state of knowledge and identifying gaps and avenues for ...
Bohl, Patrick
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What's Psychology Worth? A Field Experiment in the Consumer Credit Market
, 2005 Marianne Bertrand +4 more
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A Million Answers to Twenty Questions: Choosing by Checklist [PDF]
Many decision models in marketing science and psychology assume that a consumer chooses by proceeding sequentially through a checklist of desirable properties. These models are contrasted to the utility maximization model of rationality in economics.
Marco Mariotti +2 more
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