Results 161 to 170 of about 2,131,234 (315)

Potential effects of psychological reactant consumers on relationships marketing programmes [PDF]

open access: yes
This conceptual article presents the current criticisms to relationship marketing and important concepts developed in the psychology to understand consumer reactance toward services packaged as formal contracts.
Denis Darpy, Isabelle Prim-Allaz
core  

Modeling predictors of behavior of American consumers suffering from food intolerances or food allergies. [PDF]

open access: yesPLoS One
Cerjak M   +5 more
europepmc   +1 more source

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