Optimal presale strategy under the deposit inflation mode: Ordinary or sinking strategy. [PDF]
Situ W, Zhang Y, Lyu X, Zhang W.
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Within-domain and across-domain compensation: a systematic review, integrative framework and future research agenda. [PDF]
Wang R, Tian C.
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Beauty of symmetry - The impact of logo symmetry on perceived product quality. [PDF]
Wu X.
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Research on the aesthetic sensitivity evaluation of tourism mascots based on semantic differential method. [PDF]
Wang J, Yao W, Su S, Zhang J, Wang L.
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Exploring the Needs of Stakeholders For Successful Patient Involvement in Mental Health Education. [PDF]
Klarenbeek M, de Bruin E, Namer Y.
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Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator. [PDF]
Luo C+3 more
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Algorithmic fandom: how generative AI is reshaping sports marketing, fan engagement, and the integrity of sport. [PDF]
Westerbeek H.
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Key elements and theoretical logic of live streaming e-commerce marketing discourse: An analysis based on grounded theory. [PDF]
Miao H, Yin Y, Zhao Y, Gao Q.
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