Results 261 to 270 of about 2,131,234 (315)

Consumer psychology for the consumer's sake?

Journal of Economic Psychology, 1993
Abstract The argument is made that applied consumer research too infrequently takes the consumer's interests as its point of departure. A taxonomy of types of consumer research that would have a more emancipatory character is suggested. It is based on metatheoretical notions proposed by Brinberg and McGrath, and on a division of consumer psychology ...
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Consumer Psychology: Not Necessarily a Manipulative Science

Applied Psychology, 1990
La psychologie commerciale a souvent été considérée par les psychologues comme n‘étant qu'un outil conçu pour aider le monde des affaires à influencer les attitudes et les comportements des consommateurs grâce à la publicité et autres precédés relevant du marketing. Comme on le montre dans l'article, ce point de vue est quelque peu justifié.
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Social Cognition and Consumer Psychology

Abstract Research on consumer psychology has traditionally been organized from an information processing perspective—the principles and mechanisms associated with what consumers attend to and value and the ways this content shapes consumer choice.
Ackerman, Joshua M., Merrell, Wilson N., Williams, Lawrence E.   +2 more
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Toward a Psychology of Consumer Creativity

2015
Understanding creativity has been one of the most vexing challenges facing psychologists over the past 50 years. Michelangelo’s sculpture of David, Einstein’s eory of Relativity, and Mozart’s piano concertos inspire awe as to their creativity. But more mundanely, creativity is also evident in the toil of an individual working to customize their ...
James E. Burroughs, David Glen Mick, C. Page Moreau   +2 more
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Social Values in Consumer Psychology

2015
Milton Rokeach (1973) described social values as the single most important construct in social science. He argued that social values are the building blocks from which the rest of social science expands. Although Rokeach only dealt with consumer behavior once in his seminal 1973 book-in a section headed “Inconsequential Findings” (referring to the ...
Lynn R. Kahle, Guang-Xin Xie
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In Defense of Experimental Consumer Psychology

Journal of Consumer Psychology, 1996
Critics of the experimental method claim that experiments rely too heavily on artificial settings, rely too heavily on college student participants, and do not provide practical solutions to applied problems. Contrary to these claims, I review evidence suggesting that natural research settings are often overrated, artificial research settings are often
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Psychological Concepts, Their Producers and Consumers

Culture & Psychology, 1997
The process of production and consumption of goods is presented as a metaphor which is applicable to the construction of psychological concepts. Researchers are equated with industrial workers and artisans, and research institutions with the owners of a company. Together they are the 'producers' of both immaterial (e.g.
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Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

International Journal of Consumer Studies, 2021
Rajesh Kumar Singh, Ruchi Mishra, Bernadett Koles   +2 more
exaly  

Negative emotions in consumer brand relationship: A review and future research agenda

International Journal of Consumer Studies, 2021
Sajira Khatoon
exaly  

Consumer Psychology

Annual Review of Psychology, 1965
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