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Psychological Theories of Consumer Choice
Journal of Consumer Research, 1976BACKGROUND Unlike economists, psychologists have not been directly concerned with consumer behavior. Psychological theory has been applied to the study of consumer choice by marketing students, who have worked with models developed in such areas as social psychology, motivational psychology, environmental psychology, and educational psychology ...
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Social Psychology of Consumer Behavior
2008Part 1. Introduction: A Tale of Two Disciplines. M.Wanke, What's Social about Consumer Behavior? R.S. Wyer, Jr., R. Adaval, Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal, N. Liberman, Y.
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Evolution and consumer psychology
Consumer Psychology Review, 2017AbstractAn evolutionary theoretical approach considers the adaptive function of behavior. Here we discuss what it means to use an evolutionary approach to generate predictions about consumer behavior and the value of applying an evolutionary lens to the study of consumer psychology. We begin with a discussion of the core insights of evolutionary theory
Kristina M. Durante, Vladas Griskevicius
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Social Cognition and Consumer Psychology
Abstract Research on consumer psychology has traditionally been organized from an information processing perspective—the principles and mechanisms associated with what consumers attend to and value and the ways this content shapes consumer choice.Ackerman, Joshua M. +2 more
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Consumer Psychology and Eating Behaviour
2019In recent years there has been an emerging body of research looking into the psychological mechanisms underlying food consumption and eventually modulating energy intake. This chapter reviews the empirical evidence demonstrating how everything from the label of a food and the properties of the container, through to the variety of the components of the ...
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Social Psychology of Consumers
2015Random changes in the products and services of firms, competitive strategies of firms in the marketplace, and factors driving the cultural characteristics of consumers around the world are arguably the most critical issues in determining the success of modern business.
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Psychology and Consumer Economics
Journal of Consumer Research, 1974Psychological analysis of consumers' spending and saving behavior in response to inflation, recession, or increased assets and inventories is shown to result in findings that differ from generalizations presented by traditional economic analysis. The paper indicates the usefulness of the methods applied in behavioral studies of economic processes.
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