Results 231 to 240 of about 2,180,229 (291)

Roles of Consumer and Psychology in Consumer Psychology

open access: yesPsychological Reports, 1963
An argument is presented for incorporating formally and explicitly the study of consumer behavior in the graduate training program. Consumer psychology is defined and its relationships with other branches of psychology are indicated. Illustrative consumer research problems are proposed, including the criteria of advertising and communications ...
Robert Perloff
openaire   +2 more sources

The consumer psychology of brands†

open access: yesJournal of Consumer Psychology, 2012
THE CONSUMER PSYCHOLOGY OF BRANDS The consumer psychology of brands (-
Bernd Schmitt
exaly   +2 more sources
Some of the next articles are maybe not open access.

Related searches:

Political Ideology and Consumer Psychology

2023
The present chapter proposes an organizing framework for understanding the effects of political ideology on consumer behavior. We first summarize how political ideology is conceptualized and operationalized in the literature. We then describe three levels at which political ideology shapes consumption decisions.
Ordabayeva, Nailya   +2 more
openaire   +2 more sources

Consumer Behavior and Psychological Reactance

Journal of Consumer Research, 1980
A theory about psychological freedom is reviewed in terms of its broad applicability to consumer behavior. Promotional influence, manipulative advertisements, product unavailability, and government regulations are all cast as potentially freedom-threatening events, and a theory of psychological reactance details the consumer's reply to reductions in ...
Clee, Mona A, Wicklund, Robert A
openaire   +1 more source

Home - About - Disclaimer - Privacy