Results 61 to 70 of about 2,131,234 (315)
Frontiers in Psychology, 2022 The COVID-19 pandemic has had a profound psychological and behavioral impact on people around the world. Consumer purchase behaviors have thus changed greatly, and consumer services companies need to adjust their business models to adapt to this change ...
Hu Tao +4 more
doaj +1 more source
What Drives Virtual Influencer's Impact? [PDF]
arXiv, 2023 In the midst of the influencer marketing boom, more and more companies are shifting resources from real to virtual (or computer-generated) influencers. But while virtual influencers have the potential to engage consumers and drive action, some posts resonate and boost sales, while others do not.
arxiv
Free will, temptation, and self-control: We must believe in free will, we have no choice (Isaac B. Singer). [PDF]
Baumeister, Sparks, Stillman, and Vohs (2007) sketch a theory of free will as the humanability to exert self-control. Self-control can produce goal-directed behavior, which free will conceptualized as random behavior cannot.
Bruyneel, Sabrina +2 more
core +3 more sources
A Data Mining framework to model Consumer Indebtedness with Psychological Factors [PDF]
arXiv, 2015 Modelling Consumer Indebtedness has proven to be a problem of complex nature. In this work we utilise Data Mining techniques and methods to explore the multifaceted aspect of Consumer Indebtedness by examining the contribution of Psychological Factors, like Impulsivity to the analysis of Consumer Debt.
arxiv
Frontiers in PsychologyAs the concepts of intellectual property and media marketing have gained popularity, media marketing has gradually become an integral part of intellectual property marketing, and its use has become more widespread.
Hang Zhang, Xiaohuan Luo
doaj +1 more source
Effectiveness of Storytelling in Agricultural Marketing: Scale Development and Model Evaluation
Frontiers in Psychology, 2019 Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy.
Hsiu-Ping Yueh +2 more
doaj +1 more source
Towards a Wearable Interface for Food Quality Grading through ERP Analysis [PDF]
, 2019 Sensory evaluation is used to assess the consumer acceptance of foods or other consumer products, so as to improve industrial processes and marketing strategies. The procedures currently involved are time-consuming because they require a statistical approach from measurements and feedback reports from a wide set of evaluators under a well-established ...
arxiv +1 more source
Split Semantic Detection in Sandplay Images [PDF]
arXiv, 2022 Sandplay image, as an important psychoanalysis carrier, is a visual scene constructed by the client selecting and placing sand objects (e.g., sand, river, human figures, animals, vegetation, buildings, etc.). As the projection of the client's inner world, it contains high-level semantic information reflecting the client's subjective psychological ...
arxiv
Consumer Psychology Insights and their Use for Operational Book Marketing
Expert Journal of Business and Management, 2017 The aim of this article is to provide first insights on how Consumer Psychology could enhance operational book marketing through book design in particular. After highlighting the current German book market and its highly competitive and fast transforming
Sandra EBERT
doaj
An Investigation of Chronological Versus Cognitive Age Impact in the Kuwait Coffee Shop Market
Organizations and Markets in Emerging Economies, 2015 Given the growing body of research dedicated to self-perceived age and the cognitive age construct, it is widely believed that one’s self-perceived age may actually be a better predictor of age-related psychological states or attitudes than mere ...
Larry P. Pleshko, Richard A. Heiens
doaj +1 more source