Results 71 to 80 of about 2,131,234 (315)
The Effects of Psychological Factors on Online Consumer Behavior [PDF]
[[abstract]]The topic of online consumer behavior has been examined under various contexts over these years. Although researchers from a variety of business disciplines have made significant progress over the past few years, there are very few studies ...
Liao, Shu-Hsien
core +1 more source
User's Position-Dependent Strategies in Consumer-Generated Media with Monetary Rewards [PDF]
arXiv, 2023 Numerous forms of consumer-generated media (CGM), such as social networking services (SNS), are widely used. Their success relies on users' voluntary participation, often driven by psychological rewards like recognition and connection from reactions by other users.
arxiv
Psychology-guided Controllable Story Generation [PDF]
arXiv, 2022 Controllable story generation is a challenging task in the field of NLP, which has attracted increasing research interest in recent years. However, most existing works generate a whole story conditioned on the appointed keywords or emotions, ignoring the psychological changes of the protagonist.
arxiv
Social Psychology and Marketing
Maketingu JanaruThis special issue on “Social Psychology and Marketing” investigates how social psychology can augment marketing research. Social psychology explores how individuals’ behaviors and decisions are shaped by societal influences, employing rigorous empirical
Yoko Sugitani
doaj +1 more source
Data Mining Techniques: A Source for Consumer Behavior Analysis [PDF]
arXiv, 2011 Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases.
arxiv
International Marketing Review, 2020 PurposeThe purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of their ethnocentric and cosmopolitan orientations.
M. Prince +10 more
semanticscholar +1 more source
Tying Up Loose Ends. Integrating Consumers’ Psychology into a Broad Interdisciplinary Perspective on a Circular Sustainable Bioeconomy [PDF]
, 2021 Siegmar Otto +4 more
openalex +1 more source
Behavioral industrial organization, firm strategy, and consumer economics [PDF]
The field of behavioral economics is one of the fastest-growing fields in economics in recent years. Not long ago this was a small field, but over the last decade or so, the field gained more recognition, and today it seems clear that psychological ...
Azar, Ofer H.
core +1 more source
The Importance of Character Education for Tweens as Consumers [PDF]
Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands.
Ahmed Taher +2 more
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