Results 71 to 80 of about 1,740,070 (291)

REVIEWING THE IMPACT OF COUNTRY-OF-ORIGIN ON CONSUMER PURCHASE INTENTION : THE ROLE OF CELEBRITY ENDORSEMENT IN EXISTING LITERATURE

open access: yesJournal of Management Small and Medium Enterprises (SME's)
This paper explores the effect of country of origin on consumer purchase and repeat purchase intention. The moderating impact of celebrity endorsement will also be explored.
Shanzara Khan, Satesh Sookhai
doaj   +1 more source

Effect of consumer ethnocentrism on purchase intention of consumers in Myanmar

open access: yesPressacademia, 2022
Purpose- Ethnocentrism in consumers plays an vital role in predicting user behavior when deciding between imported and domestic goods. This research works tries to identify the consumer ethnocentrism of consumers in Myanmar textile market. The specific objectives of this study are to examine the consumer ethnocentrism of consumers in Myanmar textile ...
openaire   +1 more source

The Influential Characteristics of Brand Placement Towards Consumers Intention to Purchase: A Study on Youth Consumer's Intentions to Purchase in Perak

open access: yesSains Insani, 2020
Brand placement in movies is a marketing strategy used by huge corporations to subconsciously promote their brands, products and services across the world. movies are popular choice for brand placement as they are screened all over the world. Brand placement in movies has been proclaimed to be one of the most successful marketing strategies for ...
Clarence Anthony Puspanathan   +4 more
openaire   +1 more source

Biodegradable 3D‐Printable and Coatable Antifouling Composites for Marine Applications

open access: yesAdvanced Functional Materials, EarlyView.
Marine biofouling damages submerged surfaces and raises greenhouse gas emissions. Biodegradable antifouling biocomposites were developed by hot‐mixing beeswax, Tween 80, and calcium stearate or stearic acid. Adjusting the component ratio enables processing via hot‐pressing, 3D‐printing, or dip‐coating.
Gabriele Corigliano   +17 more
wiley   +1 more source

Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych [PDF]

open access: yes, 2014
The aim of this study was to analyze the impact of store image, perceived risk, and the store brand price-image on store brand purchase intention. We replicated the conceptual model proposed by M.F. Diallo using CAWI technique.
Przemysław, Ł   +3 more
core   +1 more source

Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire

open access: yes, 2021
Socially responsible consumption benefits the environment, the consumer, and the producer. In Mexico, smallholder farmers are vulnerable, and the consumption of organic food products is low.
Arcelia Toledo-López   +2 more
core   +1 more source

Particle‐Level ZrO2 Atomic Layer Deposition Enables Fast‐Cycling and Long‐Life Graphite Cathodes for Dual‐Ion Batteries

open access: yesAdvanced Functional Materials, EarlyView.
A spatial location of atomic layer deposition (ALD)‐derived ZrO2 coatings is demonstrated to be a critical design parameter for stabilizing graphite cathodes in DIBs. Direct particle‐level ALD (PALD) screening of representative metal oxides identified ZrO2 as the coating that provides the most favorable balance of high‐rate capability and interfacial ...
Jieun Kang   +7 more
wiley   +1 more source

Microfluidic Nano‐Assembly of Red‐Blood‐Cell (RBC) Lipids and Components for Engineering Extracellular Vesicles

open access: yesAdvanced Healthcare Materials, EarlyView.
Engineered red blood cell‐derived extracellular vesicles (eRBCEVs) are synthesized via controlled microfluidic assembly from native RBC lipids, enabling tunable encapsulation of proteins, nucleic acids, nanoparticles, and viral vectors. The platform demonstrates reproducible nanoscale architecture, preserved membrane composition, and functional cargo ...
Chiranth K. Nagaraj   +23 more
wiley   +1 more source

Managing price changes: Role of consumer thinking styles on perceived price fairness and purchase intention [PDF]

open access: yes, 2022
Consumers expect companies to practice fair pricing. Understanding the underlying cognitive mechanism that determines consumers' price fairness perceptions is significant.
Shaw, Sayanti   +2 more
core   +1 more source

An Engineered Biomimetic Nanoreactor With Cascade Functions for Targeted and Combinatorial Therapy of Ischemic Stroke

open access: yesAdvanced Healthcare Materials, EarlyView.
Preparation of RVG‐modified erythrocyte membrane‐coated HMPB nanocarriers loaded with L‐arginine and NBP (RM@HPAN) and its neuroprotective mechanism. After intravenous injection, RM@HPAN achieves prolonged circulation, RVG‐29‐mediated BBB penetration, and ischemic accumulation.
Shaofa Li   +9 more
wiley   +1 more source

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