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Consumer perceptions of direct-to-consumer personalized genomic risk assessments [PDF]

open access: yesGenetics in Medicine, 2010
To evaluate consumer perceptions of direct-to-consumer personalized genomic risk assessments and assess the extent to which consumer characteristics may be associated with attitudes toward testing.Adult participants aged 18-85 years of age purchased a personalized genomic risk test at a subsidized rate and were administered a web-based health ...
Cinnamon S Bloss, Nicholas J Schork
exaly   +3 more sources
Some of the next articles are maybe not open access.

Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk

Journal of Retailing and Consumer Services, 2012
Daniel Belanche   +2 more
exaly  

Consumer perceptions of food safety risk, control and responsibility

Appetite, 2004
Elizabeth C Redmond   +1 more
exaly  

Risk profile and consumer shopping behavior in electronic and traditional channels

Decision Support Systems, 2004
Alok Gupta, Zhiping Walter
exaly  

A motivational process model of product involvement and consumer risk perception

European Journal of Marketing, 2001
Utpal M Dholakia
exaly  

Perceived risk and the consumer buying process: internet airline reservations

Journal of Service Management, 2005
Lawrence F Cunningham
exaly  

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