Results 91 to 100 of about 1,177,579 (357)
Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter [PDF]
, 2015 Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However,
Culotta, Aron +2 more
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Cayamo - A case study of a music themed cruise [PDF]
, 2009 Purpose - This paper aims to provide a look at an unusual emerging market though its main aim is to provide a rich and colourful exercise for teaching marketing.
Issue edited by Assistant Editor Michael +1 more
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Advanced Functional Materials, EarlyView.This work addresses the challenge of current–voltage asymmetry in scalable laminated semitransparent organic photovoltaics (OPVs) for indoor applications. Vertical stratification of materials is shown to create an energy barrier, leading to performance differences under different illumination directions.
Gulzada Beket +15 more
wiley +1 more source
The Review of Content Marketing as a New Trend in Marketing Practices [PDF]
International Journal of Management, Accounting and Economics, 2015 Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually.
Angel Kee, Rashad Yazdanifard
doaj
Advanced Functional Materials, EarlyView.A single‐step, low‐temperature co‐pyrolysis process removes encapsulated seed metal NPs (10–50 nm) from CNTs, redistributing them as surface‐anchored metal and metal–nitride NCs (1–1.5 nm). Herein, Ni3N NCs achieve an ultra‐low onset overpotential for CO2 reduction to CO with >98% Faradaic efficiency across 100–700 mA cm−2.
Ahmed Badreldin +15 more
wiley +1 more source
Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector [PDF]
Innovative MarketingThis study examined the relationship between organic positioning strategies and the behavior of digital consumers in real estate companies in Peru, a topic of growing importance given the expanding role of digital marketing in the real estate sector. The
Socrates Deza-De-Souza-Ferreyra +2 more
doaj +1 more source
Advanced Functional Materials, EarlyView.In this paper, a built‐in electric field (BEF) strategy is proposed to fabricate NiFe‐LDH/antimonene heterostructure as bifunctional electrocatalysts for oxygen evolution reaction (OER) and hydrogen evolution reaction (HER). The formed BEF generates a local potential that reduces the potential for the formation of β‐NiOOH, thereby enabling ultra‐low ...
Jingkun Wang +11 more
wiley +1 more source
Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy [PDF]
The content of marketing is countinously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing.
Valerica Olteanu
core
Lisäarvoa sisältömarkkinoinnilla [PDF]
, 2014 Tämän opinnäytetyön tarkoituksena oli luoda ohjeistus yrityksille sisältömarkkinoinnin käyttöönottoa varten. Toisena tavoitteena oli selvittää mistä tarve sisältömarkkinointiin on syntynyt ja sen tärkeimmät toimintaperiaatteet.
Mäkelä, Matias
core
Post-marketing assessment of content and efficacy of preservatives in artemisinin-derived antimalarial dry suspensions for paediatric use [PDF]
, 2007 Magnus A. Atemnkeng +2 more
openalex +1 more source