Results 331 to 340 of about 6,154,557 (379)

Age-Related Differences in Visual Attention to Heritage Tourism: An Eye-Tracking Study. [PDF]

J Eye Mov Res
Yuan L, Cao Z, Mao Y, Mohd Isa MH, Abdul Nasir MH.   +4 more
europepmc   +1 more source

Food and drink advertising along school children's transport routes in Victoria, Australia and policy implications. [PDF]

Public Health Nutr
Li SX, Hardi C, Godwin R, Jinnette R, Morley B, Dixon H, Martin J.   +6 more
europepmc   +1 more source

Evaluating the Influence of Warning Labels on E-cigarette Products and Their Efficacy in Shaping User Perceptions Toward Smoking Cessation. [PDF]

Int J Prev Med
Muttaqin F, Setiawan RA, Stiawan E, Kenedi J, Rohmadi.   +4 more
europepmc   +1 more source

Breaking the deadlock: A study on the pathway and effects of reshaping the sustainable marketing capability of Chinese time-honored brands. [PDF]

PLoS One
Li X, Inthurit D, Wu M, Qiu L.
europepmc   +1 more source

The content marketing process : A study on shopping centre's content marketing process

, 2016
Löfgren, Tom, Utterberg, Sara
openaire   +1 more source

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Content marketing

The SAGE International Encyclopedia of Mass Media and Society, 2020
— This research paper explores the dynamic field of content marketing and its significant impact on digital marketing strategies. Through a comprehensive analysis of existing literature, case studies, and industry trends, this paper aims to provide ...
Iredale, S., Heinze, A., Williams, M. J.
openaire   +3 more sources

Content marketing research: A review and research agenda

International Journal of Consumer Studies, 2023
Given the importance of content that integrates into consumers' daily lives, marketing academics are becoming more interested in content marketing. Although academics have studied digital marketing research for decades, their understanding of content ...
Jitpisut Bubphapant, Amélia Brandão
semanticscholar   +1 more source

Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship?

Journal of Marketing Communications, 2023
Digital content marketing (DCM) has been found to be effective in engaging consumers with brands, particularly on social media. Complementing DCM pursuits with social media influencers’ (SMIs) brand content can further enhance the ameliorating results ...
R. Odoom
semanticscholar   +1 more source