Results 341 to 350 of about 6,154,557 (379)
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A history of content marketing
Journal of Historical Research in Marketing, 2021Purpose Contemporary practitioners of content marketing (CM) often suggest their discipline is an ancient one, yet mainly limit its origins to the custom-published magazines of the late 1800s. The purpose of this paper is to synthesize some of the many definitions of CM and to report the first scholarly history of its development and practice ...
Brian Petrotta +2 more
openaire +2 more sources
Frontiers: Supporting Content Marketing with Natural Language Generation
Marketing science (Providence, R.I.), 2022Supporting Content Marketing with Natural Language ...
Martin Reisenbichler +3 more
semanticscholar +1 more source
, 2021
Purpose Brands are investing heavily in content marketing within digital communication channels, yet there is limited understanding of the effectiveness of this content on consumer engagement.
J. Bowden, A. Mirzaei
semanticscholar +1 more source
Purpose Brands are investing heavily in content marketing within digital communication channels, yet there is limited understanding of the effectiveness of this content on consumer engagement.
J. Bowden, A. Mirzaei
semanticscholar +1 more source
International Journal of Advertising, 2020
Branded content marketing serves as an ongoing conversation between brands and consumers. Creating value-rich information that breaks through the noise and that can accelerate brand building has been a standing challenge for many brands.
Chen Lou, Quan Xie
semanticscholar +1 more source
Branded content marketing serves as an ongoing conversation between brands and consumers. Creating value-rich information that breaks through the noise and that can accelerate brand building has been a standing challenge for many brands.
Chen Lou, Quan Xie
semanticscholar +1 more source
Content marketing in e-commerce platforms in the internet celebrity economy
Industrial management & data systems, 2020Purpose With the popularity of social media and, recently, live streaming, internet celebrity endorsements have become a prevalent approach to content marketing for e-commerce sellers.
Ruibin Geng +4 more
semanticscholar +1 more source
Journal of Business and Economics, 2019
Content Marketing has become the industry standard. It has been found to be more effective than Traditional marketing. Content Marketing shifts Marketing away from persuasive advertising and selling approaches and instead provides information which creates value for the consumer.
openaire +2 more sources
Content Marketing has become the industry standard. It has been found to be more effective than Traditional marketing. Content Marketing shifts Marketing away from persuasive advertising and selling approaches and instead provides information which creates value for the consumer.
openaire +2 more sources
2020
Was Sie aus diesem Kapitel mitnehmen Wie Sie Content Marketing in der Praxis einsetzen. Was Sie fur den erfolgreichen Start machen sollten. Wie man sich eine erfolgreiche Konzeption und Planung zulegt. Wie man einen „TUV“ fur seine Medien macht. Wie man Content managt. Welche Formate sinnvoll sind.
openaire +2 more sources
Was Sie aus diesem Kapitel mitnehmen Wie Sie Content Marketing in der Praxis einsetzen. Was Sie fur den erfolgreichen Start machen sollten. Wie man sich eine erfolgreiche Konzeption und Planung zulegt. Wie man einen „TUV“ fur seine Medien macht. Wie man Content managt. Welche Formate sinnvoll sind.
openaire +2 more sources
Proceedings of the sixth ACM conference on Recommender systems, 2012
idio is a technology startup that works with major brands in both the UK and the US to drive Customer Centricity through Content Marketing. idio's full-stack platform fuses Natural Language Processing, Data Mining, Web Analytics and Recommendation Engines at scale.
openaire +2 more sources
idio is a technology startup that works with major brands in both the UK and the US to drive Customer Centricity through Content Marketing. idio's full-stack platform fuses Natural Language Processing, Data Mining, Web Analytics and Recommendation Engines at scale.
openaire +2 more sources
Content Marketing in Gesundheitsunternehmen
2019In den vergangenen Jahren hat sich die Art und Weise, wie Gesundheitsunternehmen ihren Content nutzen, radikal verandert. Der Content ist langst mehr als ein purer Inhalt. Er ist zu einem wichtigen Asset geworden, welches auf die Leistungserbringung einzahlt. Falsche Bescheidenheiten sind da fehl am Platz. Die neue Disziplin erlaubt es nicht mehr, sich
Klaus Eck, Frank Stratmann
openaire +2 more sources
, 2021
Perkembangan teknologi digital yang sangat pesat menjadikan media sosial sebagai salah satu media yang sangat berpengaruh dalam proses keputusan pembelian pada konsumen, khususnya bagi para konsumen muda. Terlebih lagi pada era pandemi Covid-19 saat ini,
Fadhilah Fadhilah +1 more
semanticscholar +1 more source
Perkembangan teknologi digital yang sangat pesat menjadikan media sosial sebagai salah satu media yang sangat berpengaruh dalam proses keputusan pembelian pada konsumen, khususnya bagi para konsumen muda. Terlebih lagi pada era pandemi Covid-19 saat ini,
Fadhilah Fadhilah +1 more
semanticscholar +1 more source