Results 51 to 60 of about 6,154,557 (379)
Interdisciplinary Social Studies, 2022 This research aims to find out the influence of Content Marketing, Brand Awareness, and Online Customer reviews on Purchase Intention on Housewives (IRT) in Shopee E-Commerce.
Nikita Gabby Riyadini, Wenti Krisnawati
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Media Ekonomi dan Manajemen, 2022 The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace.
Abdul Halik, Mulyanto Nugroho
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Content-Strategy as Effective Tool of Brand-Communication in Conditions of Economic Challenges
Вестник Российского экономического университета имени Г. В. Плеханова, 2022 Effective brand-communication shaping is connected with continuous search for rational solutions in the chain of ‘brand-customer’ interaction in direct promotion of goods and services of the company as a whole. Insufficiency of resources, unstable market
A. S. Melekhova
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The Conceptual Model for the Digital Content Marketing of Social Media to Boost Green Marketing [PDF]
International Journal of Digital Content Management, 2023 The present research has been done with a view to designing content marketing model at social media for boosting green marketing. As regards purpose, it is an applied research,and in terms of approach an exploratory survey, and typically, it can be ...
Suma Mozaffari +3 more
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Manajemen Dewantara, 2022 The rapid development of technology makes social media one of the most effective marketing strategies to influence purchasing decisions. Moreover, during the current COVID-19 pandemic, various policies have been implemented to minimize the spread of the ...
Mayroza Wiska +2 more
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Use of Content Marketing Strategy Tools in the Polish Research Institutes
Marketing of Scientific and Research Organizations, 2016 In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions ...
Świeczak Witold
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Nowoczesne Systemy Zarządzania, 2018 Communication is one of the most natural processes that is constantly evolving in terms of tools. A large part of the communication process in the 21st century takes place on the Internet, and more and more new Internet tools imply changes in ...
Joanna Kłosińska
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Identifying Indicators of Digital Content Management for Increasing the Engagement of users in digital space, Using Meta-Synthesis Method [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 Providing valuable information in the form of attractive content and interaction with customers is one of the most important elements of content marketing. The most important factor in the success of content marketing is answering to the question of what
Mohammad Saleh Torkestani +3 more
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Beyond Advertising Narratives: “Josefinas” and their storytelling products
Anàlisi: Quaderns de Comunicació i Cultura, 2018 In the last few years, advertising narratives have become increasingly important. Facing an environment of fierce competition and communication overload, brands needed to reinvent their communication strategies, and stories became protagonists ...
Liliana Dias, Patrícia Dias
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Strategi Content Marketing dalam Membangun Customer Engagement
Benchmark, 2022 Pandemi Covid-19 banyak mengubah kehidupan manusia. Perubahan terjadi dalam usaha bisnis. Pemasar dituntut mengadopsi secara cepat strategi pemasaran secara digital. Penelitian ini bertujuan untuk mengetahui pengaruh langsung serta tidak langsung conten
Mar’atul Fahimah, Linda Armada Ningsih
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