Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter [PDF]
, 2015 Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media sites. However, not all online content generated by marketers has the same effect on consumers; some of them are effective while others are not.
Al-Karaghouli, W +5 more
core +1 more source
FEBS Open Bio, EarlyView.What factors make for an effective digital learning tool in Higher Education? This systematic review identifies elements of a digital tool that published examples reveal to be features of an engaging and impactful digital tool. A systematic literature search yielded 25 research papers for analysis.
Akmal Arzeman +4 more
wiley +1 more source
The Sony Playstation! : consumer marketing the world's most popular interactive entertainment home console : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies at Massey University, Palmerston North, New Zealand [PDF]
, 2001 The videocassette may be viewed in the library.The focus of this thesis is the marketing methods used for the Sony PlayStation. Marketing in the video game industry has been ignored by a number of theorists, who tend to concentrate on the influences and ...
Tung, Raymond
core
FEBS Open Bio, EarlyView.We investigated the toxicity of 12 active compounds commonly found in herbal weight loss supplements (WLS) using human liver and colon cell models. Epigallocatechin‐3‐gallate was the only compound showing significant toxicity. Metabolic profiling revealed protein degradation, disrupted energy and lipid metabolism suggesting that the inclusion of EGCG ...
Emily C. Davies +3 more
wiley +1 more source
Internet-induced marketing techniques: Critical factors in viral marketing campaigns [PDF]
, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Bourlakis, M +3 more
core
Enzymatic degradation of biopolymers in amorphous and molten states: mechanisms and applications
FEBS Open Bio, EarlyView.This review explains how polymer morphology and thermal state shape enzymatic degradation pathways, comparing amorphous and molten biopolymer structures. By integrating structure–reactivity principles with insights from thermodynamics and enzyme engineering, it highlights mechanisms that enable efficient polymer breakdown.
Anđela Pustak, Aleksandra Maršavelski
wiley +1 more source
Content Marketing Decisions for Effective Internal Communication
Organizacijų Vadyba: Sisteminiai Tyrimai, 2018 The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication.
Pažėraitė Aušra, Repovienė Rūta
doaj +1 more source
Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization
, 2015 In this paper, we propose the amphibious influence maximization (AIM) model that combines traditional marketing via content providers and viral marketing to consumers in social networks in a single framework.
Chen, Wei +3 more
core +1 more source
FEBS Open Bio, EarlyView.This review provides an overview of bio‐based polymer sources, their unique functional properties and their environmental impact, and addresses their role as sustainable alternatives. It discusses end‐of‐life options, including composting and anaerobic digestion for renewable energy.
Sabina Kolbl Repinc +8 more
wiley +1 more source