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Content marketing: A new form of postmodern communication in tourism [PDF]
TIMS: Acta, 2013 In the context of a changing marketing paradigm and the transition from the modern to the postmodern marketing concept, the communication between consumers and organizations has changed.
Radenković-Šošić Bojana
doaj +1 more source
Prima: Journal of Community Empowering and Services, 2023 Community Empowerment through Digital Marketing Training in Agricultural Product SMEs in Bodag Village, Madiun, East Java. Micro, Small and Medium Enterprises (MSMEs) are often faced with problems related to the limited range of product marketing because
Prakoso Adi +7 more
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Scope and Content of a Course in Marketing [PDF]
Journal of Political Economy, 1920 Marketing, as I should define the term briefly, is a study of the principles that govern the policies of business management in the distribution of commodities from producers to consumers. This includes the activities of retail and wholesale merchants, manufacturers' sales organizations, the various agencies engaged in the distribution of raw materials,
openaire +3 more sources
Arthritis Care &Research, EarlyView.Objective Autoimmune rheumatic diseases commonly affect individuals of childbearing age, with historically increased adverse pregnancy outcomes in this group. The advent of disease‐modifying antirheumatic drugs (DMARDs) has fostered more suitable conditions for pregnancy; however, this is accompanied by challenges in ensuring safe use in reproductive ...
Athena Chin +4 more
wiley +1 more source
Internet-induced marketing techniques: Critical factors in viral marketing campaigns [PDF]
, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Bourlakis, M +3 more
core
Arthritis Care &Research, Accepted Article.Objective The objective was to identify factors determining acute arthritis resolution and safety with colchicine and prednisone in acute calcium pyrophosphate (CPP) crystal arthritis. Methods We conducted a post hoc analysis of the COLCHICORT trial, which compared colchicine and prednisone for the treatment of acute CPP crystal arthritis, using a ...
Tristan Pascart +14 more
wiley +1 more source
Content provision and compatibility in a platform market [PDF]
Economics Letters, 2014 This paper studies the ambiguous welfare effects of compatibility in a platform market with endogenous content provision. Compatibility can be particularly harmful if it leads to reduced content but can be beneficial if content is sufficiently increased.
Alexander Rasch +2 more
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Cyber-Democracy or Cyber-Hegemony? Exploring the Political and Economic Structures of the Internet as an Alternative Source of Information [PDF]
, 2005 Although government regulation of the Internet has been decried as undercutting free speech, the control of Internet content through capitalist gateways???namely, profit-driven software companies???has gone largely uncriticized. The author argues that
Frechette, Julie
core
Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter [PDF]
, 2015 Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media sites. However, not all online content generated by marketers has the same effect on consumers; some of them are effective while others are not.
Al-Karaghouli, W +5 more
core +1 more source
Advanced Biology, EarlyView.The invasive pest Halyomorpha halys causes significant crop losses requiring innovative pest control strategies such as RNA interference (RNAi). However, oral RNAi is largely ineffective in H. halys. This study shows that double‐stranded DNA (dsDNA) stabilizes dsRNA in saliva by inhibiting a highly expressed nuclease.
Venkata Partha Sarathi Amineni +2 more
wiley +1 more source